Some organizations take the time to develop a well crafted social media plan – to get the word to the masses. Many feel is one of the most inexpensive way to get the word out to the most number of people.
Well someone posed the question to me:
Do I have any suggestions on sharing your voice outside of social media?
I sure do, check out the list as there are some interesting tips.
Being known in the community is something that is quite easy to do. There are always events that are happening in each city (marathons, workshops, networking events, carnivals, games, yard sales, etc.).
So how do you make this work to your advantage – to make the most of them? Well, you can volunteer at these events as people are always needing assistance to make them work. Many times, you are able to wear a t-shirt with your logo or something on it. Even if not, you can always meet new people in the mist of doing the volunteer work and share your business cards. Just in building relationships of being there, it’ll be easy to share what you offer and learn what others have to offer. What even maximizes this opportunity – is to pull together about 10 friends or people that support your cause to join you in the endeavor. More people there to talk about your voice should the opportunity presents itself. The organization would love all the support from your organization – making it easier to remember you. Lastly, can you imagine all your t-shirts or hats or armbands floating around causing questions to be ask… Who are you guys? Make your impression on the community.
Practically every city and/or neighboring city has a local newspaper or magazine – or two or three. Many of these subscriptions are in local restaurants, stores, offices, etc. Granted print is not at it’s highest readership, but it’s still doing pretty well.
Taking the time to place an ad may get you monthly viewing at a low low rate – especially as specials are always happening. There are people that have placed ads which developed into business and even speaking engagements. Depending on the ad and your continual relationship with the newspaper or magazine, they may end up doing an article on you. It’s said that one magazine gets read by at least six people. So get plugged into what your local community print has happening. Develop relationships with your local newspapers and magazines. You maybe surprised in the outcomes if you are working it.
There are tons of radio programs and shows – many that are able to be accessed online and some that are even archived to listen to it repeatedly. You maybe surprised of the reach of the radio with all the creative connections some shows have made. DJs are also known for breaking tons of new records (releasing new tracks), so you certainly want to be friendly with them. Showing support for their show and producing quality music (product), makes them know who you are and want to support you.
Just like newspapers and magazines, radio shows are looking for new quality content as well. Another great place for a little cross marketing. DJs do all they can to build their following and fan base, so connecting with their fans is only a plus. Also offering free giveaway product for a show is a nice thing to do. One thing you’ll find value in for radio support is ensuring you connecting with a radio show that is ideal for your type of music/product. For example, if you have a country music sound, then advertising on a hip hop show isn’t exactly ideal for your audience.
Looking for opportunities to partner with another organization to stand with them on their vision will only advance yours. There are many way to set this up and here are a few suggestions:
- an author is releasing a book, offer to include a single or snip-its of your music with the release or those that pre-buy
- youth conference or summer program coming to an end, offer some free music for the attendees to take home
- marathon or workshops are happening, present them with some goodie bag options (pens, pads, some of your music, etc.)
- find an organization that has the same vision as yours and find a way to work together on something
Partnering on initiatives gives a way to build relationships and get to know a set a people that you don’t know. The opportunity to cross promote is certainly a great thing to do as you gain access to a different group of people that you probably would never run into. And naturally, there is the two-horse rule: “One horse can pull 700 pounds, but a two-horse team will pull their own weight plus the weight of their interaction. Therefore, yoked together, the horses can pull 3000 pounds!” So much more work to get completed.
There are tons of sport teams in every city (basketball, football, swimming, etc) for kids, adults, semi-pro, pro, and the other. In the world of the arts, there are always classes and shows (galleries, dance recitals, concerts, acting performances, etc). Funding could always be used to assist in completing their project.
This one kind of ties into the other parts of this list – community events & partnering initiatives – as you are connecting with another person’s vision and perhaps something that is already scheduled. By investing into these types of events, you are connecting with your community, again building relationships, and having tons of fun in cross promoting.
How does one find these opportunities? Check with any school. Friends who have kids. Any fitness person and/or organization like a gym. Recreation centers. Theaters. Dance studios. YMCAs. YWCAs. Boys & Girls Clubs. Churches. Promoters. Facebook. Instagram. Newspapers. Magazines. Radio stations. You would be surprised at the number of event sponsorships are needed. Only takes a moment to find them. Take a look.