Fiat came on the US automotive scene in a big way just a few years ago. It was 2007 when the Italian car maker introduced their new 500L Cinquecento with a global launch. Sure, it had been selling a few cars before that time in North America, but this worldwide push caught the attention of consumers in the United States.
Now, Fiat is expanding that efficiency, styling, and driving fun that has made the Fiat 500 an icon for over half a century. In a press release dated May 24, 2013, Fiat North America has announced the specifics of their all-new 2014 Fiat 500L which will offer 42 percent more interior space and two additional doors. That increase allows more comfortable seating and can accomodate five passengers. There is a new 160-hp 1.4-liter Turbo engine that can be mated with a choice of two fuel-saving six speed transmissions. The surprise pricing sets this at a starting MSRP of just $19,100 plus $800 delivery and destination charges.
“The all-new Fiat 500L expands the reach of the FIAT brand in North America, appealing to customers who like the contemporary Italian style of the Fiat 500 but need more space and functionality to match their lifestyle needs,” said Jason Stoicevich, Head of FIAT Brand North America, Chrysler Group LLC. “The Fiat 500L offers the whole package, with best-in-class interior space, class-leading horsepower, exclusive technology features and the style that only Italians can create.”
The 2014 Fiat 500L will offer four distinct model choices: Pop, Easy, Trekking, and Lounge. Each of these models will leverage the technology, efficiency, style, and convenience features that are synomous with the Fiat 500 brand.
The Fiat 500L Pop model is the lower-end of the new model line-up and offers a wide range of personalization options. Included are steering wheel controls, six-way driver seating, 60/40 split-fold rear seatbacks, recline and tumble feature, tilt and telescoping steering wheel, cap-less fuel door, floor mats, and much more.
The 500L Easy model offers the versatility and efficiency of the Pop model but adds more styling and comfort features. The Easy model adds 16-inch aluminum wheels, body-color exterior mirror covers, deep-tint rear glass, a front-seat center console with an armrest, vinyl-wrapped instrument panel, and a six-speaker premium audio system.
The 500L Trekking model is for those customers looking for more versatility for a more active lifestyle. This model adds an aggressively designed two-piece front and rear fascia, fog lamps, body-side sill moldings, 17×7 inch aluminum wheels, wider 225/45R17 all-season tires, low-back bucket premium seats, and more.
The top of the 2014 Fiat 500L model line-up features the Lounge, which is designed for those individuals wanting to express a more stylish lifestyle. It adds premium appointments and convenience technologies such as an innovative Euro Twin Clutch six-speed transmission, premium heated leather front seats, two-way driver’s lumbar, integrated armrest with cup holders, automatic dual-zone climate control, and automatic-dimming rear-view mirror. The Lounge model has a starting MSRP of $24,195.
Fiat is offering a very special first year Premier Package as an added incentive. This $1700 value Premier Package will be included at no additional cost on the Easy, Trekking, and Lounge models. The Premier Package includes, during this limited-time launch period, a rear-park assist, back-up camer, Uconnect with a larger 6.5-inch touchscreen, navigation, text message reader, auxiliary jack, and USB inputs.
The Fiat brand embodies the passion of self-expression and is known as ‘small car that lives big, rooted in heritage, with an Italian heart.’ The cars are known for modern but simple designs that blend their form with function. The portfolio includes the high-performance Abarth, Abarth Cabrio, and the Fiat 500 Turbo. Later in 2013, a full-electric version of the 500 will be introduced.
The new 2014 Fiat 500L models will be arriving in Fiat showrooms in June. A special Ride-and-Drive for automotive journalists is also scheduled for June.