Are you not converting as many website visitors as you’d like? You’ve worked hard to get visitors to your site, so don’t let them leave so easily without taking some action towards your desired goal.
Here are 5 simple things you can do to help increase your websites conversion rate:
A heading is an attention grabbing statement on your landing page. It should be clear, concise and clearly visible. It should stand out, grab their attention and deliver a message that gets across a benefit for someone landing on your site.
If you can’t grab their attention here, then you have almost zero chance of having them stay on your site. The headline should be one of the first things a visitors sees. It should be above the fold of the webpage with a larger bold font in comparison to the other text pn the web page.
2. Call To Action
Call to action (CTA) is the wording used to persuade visitors to take action toward your desired goal. Whether it’s to pick up the phone, buy something online, sign up for a free trial or a free report. CTA examples include phrases such as “Download Now!” & “For a limited time”.
The fold is a very important element of a landing page. The fold is the part of the webpage that is easily viewed without having to scroll anywhere.
If a visitor has to scroll down then this is called “below the fold”. It’s important to keep the important areas of your website above the fold.
Most internet users want to get their information quickly and don’t have the patience to dig around a website. They will easily hit the back button rather quickly and look elsewhere. The above the fold section should contain your headline, benefit statement, call to action and any opt-in forms.
4. Benefit Statement
Most visitors who come to your site will be thinking “what’s in it for me?” What and how can you help me? So it’s very important to get this point across in the benefits statement.
Tell them what’s going to happen to them by using your product or service. What results should they expect. Don’t get this mixed up with the features. Features and benefits are not the same. Features are factual and benefits are more emotional based.
An example of a feature statement if you’re marketing smart phones is “voice activated dialing”. The benefit statement would be “Our smart phones have voice activated dialing so you can keep your hands on the wheel and drive safely”.
Colors on a website can help bring out certain feelings and experience. It’s clear that visitors will feel certain emotional responses to certain colors.
When choosing colors for your web design, try and select ones that will convey your message. Warm colors will tend to convey joy and happiness. Cool colors are better used for corporate sites that want to establish authority and trust.
What colors mean
- Red – is associated with power, passion and importance. It stimulates excitement and energy.
- Orange – is associated with joy, happiness and sunshine.
- Yellow – is a happy color that represents brightness, optimism, intelligence and happiness.
- Green – is associated with nature. It symbolizes growth, money and harmony.
- Blue – is associated with trust and dependability. It’s a peaceful color and is common with corporate sites.
- Purple – is a color of sophistication. It gives a calming peaceful effect and gives a sense of spirituality.
- Black – is a color of elegance, power and depth.
- White – symbolizes purity, innocence and cleanliness.
Website design is more than just pretty graphics. It’s about delivering your message across and getting people to act. Having a website is no different than if you had a store front, how would you feel if you had a lot of foot traffic in your store but everyone left without buying anything?