Everyone looks for ways on how to better use social media to get the word out about your next release/project. There are tons of sites that offer suggestions and how to when getting the word out about your music. Here are five tips on how you can better use social media to that include some information on:
- Content is King,
- Sync Social Media Platforms,
- Engage Fans,
- Freebies & Facebook, and
- Take Advantage of Your Own Numbers.
TuneCore (founded back in 2005) provides some suggestions on how to do this. They have a wide range of services that they offer. As they specialize in music distribution and publishing administration, TuneCore takes the time to share tons of valuable information. By stopping by their site, you’ll see information to include but not limited to:
- copyright 101
- checking stats
- publishing royalties
Take a little time to soak up in the information… Enjoy!
Content is King
What kind of content that is will vary from artist to artist depending on what it is they like to do or what inspires them. If it’s video content, set up a YouTube channel and start posting lyric videos, official music videos, behind-the-scenes footage, Vlogs, tour diaries, etc. Make sure the content is stimulating and consistent.
Sync Social Media Platforms
Make sure to post this content on all of your other platforms as well so your Facebook fans know what’s happening on your YouTube channel.
There are a number of programs/software/websites that offer syncing services at no costs.
Be sure to involve your fans, engage with them, and listen to what they have to say. It’s important to also include links to your platforms on all of your profiles to encourage fans to subscribe and engage – this could be very helpful for planning your next piece of content!
Freebies & Facebook
A fan-gated app that requires a “like” in exchange for a free download is a great way to generate traffic on Facebook, which is great to run in conjunction with promoted posts. Promoted posts are a low-cost and effective way to target your audience and fans of your audience which will lead to increased likes, engagement and sharing. Giving away your music for free is a very effective tactic to encourage discovery, however, you should also have a product available for sale, even if it’s what you’re also offering for free. People will buy it if they can find it.
Take advantage of your own numbers
We also advise taking advantage of your own numbers. If you have 15k Facebook fans but only 800 people on your mailing list, that’s a problem, and you should do everything you can to get those fans on your mailing list.