The Las Vegas based online marketing company “Wired In Marketing” has begun spreading the word about their new lead generation aimed at lowering the “cost per lead” rates that are offered by many major companies in the online marketing space. There is a division in the online marketing tactics used by different companies in order to secure leads, appointments and business contact requests for many “service-oriented” businesses. The two major tactics used in order to generate phone calls and emails to a business are “search engine optimization” and “search engine marketing.” Search engine optimization (SEO) is the process of assisting a website to gain higher organic rankings on search engines. Search engine marketing is using the paid sections of those same engines in order to immediately place an advertisement for a business into that search result.
Both tactics have pros and cons, and have generally been approached separately defending on the goals of the client. If you want your phone to begin ringing immediately, you use search engine marketing. This provides immediate results that are generally very high cost, as the placing of individual “per-click” ads on search engines can range from $1.00 to $25.00 per click for competitive terms.This means there are a fixed number of clicks that can be gained for any budget. Search engine optimization takes months, and sometimes years of constant work to achieve the organic rankings that push the traffic that generates the phone calls. Although it takes longer, it will generally provide a better result as the number of potential clicks is not limited by budget, only by position.
Wired In Marketing has developed a program that combines these practices, and shows better rates of “clicks-to-calls” as well as conversions. They have accomplished this by combining the pay-per-click process of search engine marketing and organic search engine optimization into a single program that provides immediate results as well as an ability to get more calls for less budget, as organic rankings are developed over time. The resulting program provides the results many professionals are seeking, immediate results, lower costs, and a program that improves over time.
A recent comparison study showed the following results for a San Francisco podiatrist, comparing the Wired In Marketing program against Reach Local, a large search engine marketing providor:
Wired In Marketing: April 2013/ 494 visits to website from local area/ 41 calls /$1,000 per month
ReachLocal: April 2013/ 282 visits to website from local area/ 22 calls /$1,100 per month
The Wired In Marketing program provided nearly twice as many calls seeking appointments than did the comparable Reach Local campaign, and for $100 less per month.
This new program is perfect for dentists, doctors, lawyers or anyone in a service industry that relies on leads to gain business. Information about the program can be found on the website Wired In Marketing or by calling directly at 702-997-1254.