The Annual ACC Football Kickoff took place on July 21 – 22, 2013, at the Grandover Resort and Conference Center, in Greensboro, NC. In one regard, it included an introduction of the newest family members of the ACC (http://www.theacc.com/#!/), Pittsburgh and Syracuse. And like last year, the opportunity gave a chance for media to meet coaches and players from all teams. This is more about the day spent with coaches. Note, the remarks below are more an interpretation. Let us begin.
Progressive entities, for the most part, are those who strive and will seek to move forward, bringing others with them. Perhaps, they get alliance building using positive coattails are a means of looking toward the future in a good way. Appropriately, a coach is seeking the best athletes and aiming to mentor them to being team contributors, while also steering them to be positive people. Continuing, the conference leadership presents a goal oriented toward stressing the education and safety of players; but, there coexist a need to forge an economic success for the entirety of the organization. Accordingly, underneath the surface of various discussions, about current players, personnel changes, strengths, weaknesses, opportunities, and threats, there were other insights involving the current realignment of colleges. In addition, some spoke to a need for re-evaluating the athletic scholarship to today’s student needs. Also, not loss in the dialogue were the future teams coming to the ACC, along with structural challenges even the NCAA (http://www.ncaa.com/) might be dealing with on the horizon. Considering a quick observation, we take note to the importance of evolving to change and how multiple interests drink at the same trough.
Coming full circle, the above ACC event is in some regards a marketing campaign; yet, something crucial to presenting and solidifying a brand; as media, the diverse ways of coverage offers our readers an insight into this world, noting successes, failures, and other options. We can share the mindset of players and coaches, reflective of their confidence, concerns, and assessments; choose a focus speaking to the latest structural changes or potential upcoming ones, i.e. a college jumping conferences or the startup of a new conference. For alternatives, one might discuss the impact of technology on how: the game can be officiated, in the context of replays and communications; or, the change in devices used by the media, i.e. their revised compact nature, etc.; how players potential use of social media becomes a subject matter the coaches and institutions must be cognizant of, especially prior to a big game or after a big win/loss; we can go further in how social media, i.e. blogging and tweets, just to name a few, have made themselves a place in reporting on sporting events. That all said, most admit, the players are still students; and the football game is still won or loss by what takes place on the field, and who has the highest score when the clock reaches zero.
The coaches, like their players, want to be successful, as shown by a winning record. Each needs the other, along with a strong support system, to accomplish that mission. The head coach may speak in confidence, but there is clearly some advance understanding of what personnel they have, what they desire, and what bridge they must build to connect the two; they have a strategy in their mindset, though they walk a tightrope not to divulge too much; they are competitive, wanting to win against the others, but share a bond despite differences, from approaching the game to the direction of college athletics; each understands that whether last year was good or bad, in the lost and win columns, the table has been reset and no one gets to the top merely based upon past accolades. Hence, who will actually win or place is up for grabs, no matter the predictions. Consequently, it’s why the games are played and reported on. However, only one can hoist the National College Championship Trophy, as winner. Are you truly ready for ACC Football?