With just over one month remaining before the first Air Canada rouge plane takes off, the highly anticipated airline revealed its surprisingly casual uniforms Monday. Air Canada’s rouge is a new leisure airline, which strives to offer Canadians completive pricing to premiere destinations. As new information begins to roll out, Canada’s leading airline has begun the count down to the big day, leaving travelers wondering what this new airline is all about.
Though rouge rates might be moderately lower, the true mission of the airline is to provide Canadians an inflight experience to remember. “Our inflight crews will embody the distinctive leisure personality that we want our customers to enjoy on Air Canada rouge,” said Air Canada rouge’s President and Chief Executive Officer, Michael Friisdahl. “We’re investing in the Disney Institute’s service excellence training to ensure our customers’ vacations truly start when they board our aircraft.”
Many hope the airline will bring more affordable air travel to Canadians, though with few destinations advertised on the website, such prospects are questionable. In a country where flights from Toronto to Vancouver cost the same as flying to Paris, Canadians are forever looking for the cheapest flight.
The uniforms, revealed today on six employees-in-training-turned-model, were much more appealing than the average uniform of an airline attendant. “Our goal was to create a unique, welcoming and fashion forward look with lasting appeal that would also be practical and comfortable,” said Air Canada’s Vice President of Customer Experience, Renee Smith-Valade.
With a palette of slate and burgundy, the uniforms range from cardigans to blazers, vests and blouses. Attendants also have fedoras, ties and scarves to pair with their J. Crew-like outfits. As the first batch of 150 attendants begin training this week, the airline will still run another training session later this summer as more employees are hired on. Canadians can still apply to work for Air Canada rouge through the airline’s website.
The airline will only be operating out of Montreal and Toronto initially, serving primarily Southern Europe and Caribbean destinations. But it might just be what Canadians have been missing in the travel market. The airline will be making its next big reveal in the middle of June: a hands-on glimpse at the cabin interiors, seating, inflight entertainment and menu offerings. Air Canada rouge might be Canada’s newest airline, but with such high expectations only time will tell whether it can measure up to competitors.