An airline complaint letter has gone viral thanks to its witty author and the attention that it received from another airline’s CEO. On July 1, ABC News reported that the letter was written by a passenger to LIAT, a small airline serving 21 destinations in the Caribbean. The author of the letter chose to use sarcasm to get his point across — and across his point went.
The man who wrote the letter was Arthur Hicks of London. Evidently he had a very interesting (to say the least) experience while flying with LIAT and he couldn’t think of a better way to express his concerns other than writing a letter.
While an airline complaint letter is expected to be very nasty, Hicks certainly took the high road. He wrote about his experience with the airline and turned what many would call a “nightmare” into something funny — and he did his job well because he caught the attention of plenty of people.
Hicks may have figured that no one would respond to his letter or that it would go into a pile of complaint letters at LIAT headquarters but instead he received international attention.
The airline complaint letter can be read below.
May I say how considerate it is of you to enable your passengers such an in-depth and thorough tour of the Caribbean.
Most other airlines I have travelled on would simply wish to take me from point A to B in rather a hurry. I was intrigued that we were allowed to stop at not a lowly one or two but a magnificent six airports yesterday. And who wants to fly on the same airplane the entire time? We got to change and refuel every step of the way!
I particularly enjoyed sampling the security scanners at each and every airport. I find it preposterous that people imagine them all to be the same. And as for being patted down by a variety of islanders, well, I feel as if I’ve been hugged by most of the Caribbean already. I also found it unique that this was all done on “island time,” because I do like to have time to absorb the atmosphere of the various departure lounges. As for our arrival, well, who wants to have to take a ferry at the end of all that flying anyway? I’m glad the boat was long gone by the time we arrived into Tortola last night — and that all those noisy bars and restaurants were closed.
So thank you, LIAT. I now truly understand why you are ‘The Caribbean Airline.’
P.S. Keep the bag. I never liked it anyway.
The airline complaint letter has not gotten a response from LIAT as of yet. However, Sir Richard Branson, founder of the Virgin Group, found the letter to be spectacular. What do you think of Hicks’ letter?
© Effie Orfanides 2013