According to a survey reported yesterday by Rover.com, most people who live with nonhuman animals consider themselves to be ‘pet parents’ and not ‘pet owners.’
Rover.com conducted a survey of 1,270 dog owners from across the United States to investigate how American dog owners live, work, and play with their pets. The data revealed that more than 3 out of 4 (76%) dog owners identified themselves as “Pet Parents,” and not pet owners.
Accordingly, those who thought of their pets as their “canine children” were conscientious about finding good care for them. Of those who self-identified as Pet Parents, 81% said that they vetted their dog sitters as thoroughly as they would consider a babysitter.
“Even pretty young human children have the ability to speak up and tell their parents if the sitter is up to no good,” explained Rover.com CEO Aaron Easterly.
“But our canine children can’t do that, so it makes sense for Pet Parents to take the process of finding a dog-sitter very seriously.”
The survey also revealed a number of other national insights into how America’s Pet Parents are ‘raising’ their furry family members:
● 74% of Pet Parents puppy- or dog- proofed their homes (compared with 62% of those
who self-identified as dog owners)
● 43% of Pet Parents feed their dog an organic diet
● 16% of Pet Parents feed their dog a raw food diet.
Beyond these trends, there were also regional differences and patterns in how American dog owners relate to their dogs.
Rover.com, which is Petco’s exclusive dog boarding provider, teamed up with Petco to offer a new “Whole Pet” approach for finding canine caretakers.
“Rover is an exciting service platform that enables pet owners to match their daycare/boarding needs with a passionate community of pet sitters, and our two companies share a vision to bring innovative solutions to the pet services market and provide dogs with the best care possible,” stated Ted Root, Vice President of Business Development for Petco.
“Petco understands that pets are individuals, and that a one size fits all approach to animals’ needs simply does not match a pet’s modern role as a family member,” stated Aaron Easterly, CEO of Rover.
The Whole Pet approach to pet-sitting integrates Rover’s empowerment of Pet Parents to connect with sitters who foster each of the four elements of Petco’s Whole Pet philosophy:
1. Physical: Rover’s sitters follow the activity care plan provided by the Pet Parent
2. Mental: Many dogs feel safer and more relaxed staying in their own home or a local sitter’s.
3. Emotional: Each dog gets his or her personal needs met, including belly rubs and sleeping in a bed, with their Rover.com sitter.
4. Social: Pet Parents can choose the social activity type and level they prefer for their dog, whether one-on-one with the sitter, or in a sitter who can provide another dog companion.
To learn more about Rover.com and their partnership with Petco, visit their website here.
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