Camacho, the world’s leading brand of bold cigars, today revealed one of the most brazen moves in their nearly fifty-year history. The brand is taking an aggressive stance on the future and aims to reset the bar for bold and full flavored cigars. Nearly all elements of Camacho have been intensified; starting with a bolder brand identity, a fierce assortment of revamped blends, stunning packaging, and an array of killer consumer experiences that sum up this effort in one simple statement – Camacho is back and bolder than ever.
The new branding, which features an aggressively-poised scorpion, is a fusion of both the old school heritage and modern day vibe of the brand. The Scorpion mark, a nod to Camacho’s aggressive and entrepreneurial spirit, personifies a number of core characteristics of the brand: power, fearlessness, passion and competition. “The core values and DNA of who we are have not been altered, the volume has been cranked and the focus has been intensified. Our new image is a strong representation both of what we were and who we have become. It’s a badge of honor to be worn by the powerful, elemental person who seeks to live his life the way we do – all-out and full throttle,” said Dylan Austin, head of marketing for Camacho.
Four out of the six blends have been upgraded and taken to heights that most cigars have never dared climb. “We did an immense amount of work on the blends. It wasn’t about reinventing what people had come to love; it’s been about getting back to what they had come to love and making additional upgrades along the way. Impact is the most important component of our cigar-making philosophy, along with consistency.
We kept what was great, like our Authentic Corojo, and made it better. For our famed Corojo, a top-grade fifth priming wrapper is now standard – it’s back to knock your socks off level”, said Austin.
One of the most impactful components to the reintroduction is Camacho’s new team of co-conspirators and curators of bold lifestyle. Hall of Fame NFL football player and coach, Mike Ditka, Room101 brand owner, Matt Booth and screenwriter, Rob Weiss, have joined Camacho to serve on what the brand calls, the Board of the Bold. “Coach, Booth and Weiss are guys that live the Camacho way of life, they do it pedal to the floor everyday and pull no punches. Each of them anchors what we stand for down to the core, all of them have accomplished great things in life because of their boldness,” says Austin.
Camacho will hold a national release party on June 20th in Dallas where the brand will be unveiled for the first time to media and over 400 hardcore cigar enthusiasts. The launch event is open to the public and those interested in attending can RSVP on Camacho’s Facebook page (facebook.com/camachocigars). Also in the works, is a new, immersive in-store brand experience centered on exploring big taste, excellence in craft and celebrating men big enough, bad enough, bold enough to destroy the status quo. To increase the impact of these events, Camacho has teamed up with bourbon distillers, craft beer makers, local chefs and custom car companies. “The Bold Standard” in-store events are expected to kickoff in late August. For a full schedule of events stay tuned to www.camachocigars.com or visit the brand’s Facebook page.