By now most, if not all, businesses understand the benefits of marketing their goods and services on the Internet. However, most do not have the knowledge to do an effective job. Concepts like search engine optimization (SEO), Pay Per Click, Paid Search, and Social Media are foreign to them. They don’t have the knowledge necessary to take advantage of these tools.
One company that has the knowledge and can assist businesses in using these concepts to successfully market products and services on the Internet is Search Engine People (SEP).
SEP is a Canadian company that was started in 2001 to provide search engine optimization skills to businesses that wanted to develop a presence on the Internet. Today, the company is a full-service digital marketing firm that services more than 1000 clients worldwide. It has offices in Toronto, Montreal, London, and Vancouver, Canada.
SEP bases its program on a concept called “Inbound Marketing for Business Growth.” According to SEP, the concept has four elements – Traffic Building, Lead Generation, Sales Growth, and Return on Investment Analysis.
In order to build traffic SEP uses such tools as search engine optimization (SEO), pay per click (PPC) and display advertising, social media, local search and mobile marketing.
To generate leads SEP will design and develop your website and create content that gets visitors to buy your service or products.
To grow sales SEP nurtures leads by educating potential buyers about your company, products, or services with such things as blogs, newsletters, and tips. The company also develops promotional campaigns that highlight special offers and deals and alert your potential customers to these deals via email. Moreover, it creates personalized communications for potential buyers.
Finally, SEP makes sure that you are achieving a return on investment by constantly measuring performance, generating monthly and analytical reports on progress, and making adjustments in strategy where necessary to make certain that you are achieving your goals.
For more details visit searchenginepeople.com.