The Carolina Hurricanes will make a change regarding how the team will look on the ice for the upcoming National Hockey League (NHL) season as announced by the organization on Thursday from its offices at PNC Arena in Raleigh, N.C.
Will they be making on-ice personnel adjustments?
No. That type of annnouncement will come later.
For now, the big news that the team wants everyone to know about is that it will unveil all-new home and road uniforms at a launch event and news conference at PNC Arena that is set to take place at Noon on Tues., June 4.
Taking place on the arena floor, aside from media covering the event, invitees will include Hurricanes staff, randomly selected season-ticket holders, suite-lease owners, social-media contest winners, and corporate partners.
No sure if it will be a Fashion Week-style event with a runway and famous designers in attendance, but if anything, the uniform unveiling will at least, for little while, put the Hurricanes at the top of the day’s conversation.
Great tableside conversation
The team will even serve lunch for attendees following the event that will highlight PNC Arena’s famous North Carolina barbecue.
What better way to start off a conversation at the lunch table than to get energy and interest percolating over getting a fresh look and how the team will perform for the upcoming season.
Fashion, branding, and image marketing provides its share of opinions in acceptance and denial of change, so expect to hear a fair share of that from both sides.
The new uniforms will include altered looks of the team’s home and road jerseys, pants and socks, and will be the first move to change the teams’ look during it’s 15-year North Carolina history.
The team indicated that the primary logo and colors will remain intact on the new uniforms which should calm Hurricanes traditionalists.
The organization’s release did not indicate making any changes to the team’s ‘third’ jerseys.
To keep the curious satisfied, as of Friday, the team will offer ‘teaser’ swatch images of the new jerseys that will be posted each day leading up to the unveiling via the team’s social media outlets, including Instagram, Facebook, and Twitter.
Getting a look up close
Fans will have access to enter various contests allowing select winners to attend the June 4 launch event that will run congruently with social media postings.
With a fan base that has been devoid of a playoff experience for the past four years, and six in the last seven, getting hockey fans in North Carolina excited about a new look should generate some buzz at least.
With enough time to cleanse themselves of a season left unfulfilled, getting a new wardrobe as a form of cathartic therapy and recovery should heighten optimism for the 2013-2014 season during a long offseason.
Not that there won’t be a high level of excitement generated once the team gets its players back on the ice at the beginning of the season anyways, but if anything, everyone will look a little cleaner and neater donning new jerseys that will remove this past season’s patched-up tears and cuts that will remain on the old ones.
Hopefully, for good.
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