The graphic depiction of animals tortured and killed spurs our rawest emotions. In anger we shout our wrath with empty words that ultimately mean nothing and change nothing. In despair, we cry and avert our attention. When we refuse to look any longer, we refuse to think any longer.
And when we discontinue thinking, we lose our ability to carry on, and abandon our intention to learn and change what must be changed.
Entrenched in the cruelty that occurs all over the world, we are inclined to isolate the horror, focus strictly on the inhumane act, pass judgment on the individual inflicting pain and suffering, and prejudicially correlate our intense feelings of hatred to a specific culture and country.
Change IS happening to China. Recently, I had the immense pleasure of meeting Pei Su, Chief Executive Officer and Co-Founder of ACTAsia for Animals in China, at the 2013 Anti-Fur Society Animal Rights Conference. In addition to listening to Pei Su’s seminar at the conference, I spoke with Pei Su privately.
Pei has been advocating for animals in China for over twenty years and is making an extremely positive and important impact in her country. Her passion and strength is focused and strategic.
Pei has a dual role in China that can be summed into one word: protection. Protection of the animals in China and protection of the Chinese people.
Living in an extremely powerful country with limited, yet varying liberty and resources, lack of education and economics play a large role in the Chinese animal industry.
“Globally, everyone is shifting to China. As the Chinese become richer, the Chinese are becoming bigger consumers,” Pei says. “Importers are also targeting younger generations.”
Because of the need for precaution and to instill effective outreach messages to gain support from the population, all of Pei’s outreach efforts are throughly intellectualized, planned, and positive.
“Although the mainstream media doesn’t care,” Pei says, “ACTAsia for Animals’ No Fur China campaign has received significant social media support from Green Sina, News Sina, and Sina.com. More than two million of Sina’s subscriber’s have received our No Fur China message.”
In addition to using multiple media platforms, quite an astounding number of outreach events in China target, reach, and continue to create compassionate consumers. From celebrity and university student participation, partnership with other pro-animal Chinese groups, training in outreach, and humane education in schools, Pei Su says, “We are making changes step by step.”
“We are fighting against a big industry,” Pei says. “We are sowing seeds, but it is very lonely.”
Pei is sharing and spreading the message to her people and the world community:
Live a healthy and better life. Care for life. Learn more, live more. As Pei Su, said, “Say NO to fur. Say YES to love.”
NOW is the time for the world to directly support Pei, ACTAsia for Animals, and their partners in China.
Visit the ACTAsia website and follow the progress of animal rights in China on ACTAsia for Animals Facebook page.