Hey all, the new DailyCandy just got sweeter! Find out what’s new in beauty, fashion, food, fun, home, kids and many many more. DailyCandy editors deliver inspiration every day to women who are urban explorers, fun-seekers, the trend-spotters. Come take a look at the new redesign of DailyCandy which launched today Monday, June 17th!
DailyCandy redesigns all its platforms, including an entirely revamped scout iPhone App, creating an unparalleled user experience and access to twice as much content. The redesigned website focuses on mapping to consumers’ interests by allowing them to select the locations and interests they want to read about, while overlaying national content on top of it. Content will now be refreshed several times a day and time-stamped to easily follow the feed. Local cities include New York, Los Angeles, San Francisco, Atlanta, Chicago, Boston, Dallas, Miami, Philadelphia, Seattle, and Washington DC, while interests that can be personalized include Fashion, Beauty, Home, Food & Drink, Entertainment, and Kids. Overall, editors will expand and diversify the scope of content on the site, surfacing twice as much material with a focus on large visuals and original photography.
The new capabilities around geo-location and personalization not only factor significantly into the redesigned website, but are also key pieces of the new version of DailyCandy’s iPhone app, Scout. The new version of Scout was designed to be the insider companion to the new DailyCandy website, with intuitive connections between both platforms in design, experience, and features.
The app is highly customizable and intuitively draws upon the consumer’s profile created on DailyCandy.com to serve up a highly tailored experience. Additionally, Scout 2.0 makes it easier than ever for users to assert their influence and insert their own “scouted” finds into articles, becoming vital contributors alongside the editors.
The new Scout app now provides four essential functions, all tailored to the user’s selected profile:
- Personalized information and breaking news from DailyCandy: Users will receive dynamic updates throughout the day based on their selections, such as fashion, beauty, sample sales, restaurant openings, and more.
- Geo-localized top recommendations from the DailyCandy editors, handpicked and pegged to the consumer’s exact location: This one-of-a-kind feature will be ideal for locals or visitors looking for recommendations on dining, shopping, activities, entertainment, and more. The app intuitively serves up recommendations from DailyCandy editors based on the user’s preferences, versus receiving an unfiltered, vast selection of options.
- Read Now, Save For Later: Like the new website, Scout now has an incredibly easy-to-use “My List” section to help consumers personalize, organize, and archive favorite DailyCandy recommended places to go, items to purchase, or articles to read all with one tap on the phone.
- “Scouting” gets even better: With the new Scout app, consumers will now be able to add their special finds into the DailyCandy experience by uploading their own photo of favorite “Scouted” items from stores, sample sales, restaurants, bars, and events, allowing the audience to flex their influence and become official contributors to the DailyCandy team alongside editors.
Emails to DailyCandy’s millions of subscribers are also part of the redesign and increased functionality. Emails will lead with visuals, and now always link the reader back to DailyCandy.com for a deeper look at the featured item or activity, inspiring the DailyCandy audience to engage more frequently and deeply with content on the website. DailyCandy’s redesign and increased functionality across platforms follows on the heels of a new mobile site, which launched in February.
About DailyCandy: DailyCandy is the original, trusted source for expertly curated discoveries of fashion, food, and fun. DailyCandy editors find the genuine, the next, and the unique for more than 6 million readers nationally and via eleven local city editions. DailyCandy is accessed online at DailyCandy.com; via mobile app DailyCandy Scout; email newsletters, and on social networks: Facebook, Twitter, Pinterest, Instagram, Foursquare, Tumblr, and YouTube. DailyCandy is a unit of NBCUniversal
For more detailed info, check out this video here, and visit www.dailycandy.com.