Chevrolet and DreamWorks Animation will bring Turbo, the little snail who dreams of racing fast, to the big screen on July 18 according to a news release from GM on May 24.
The story is about a snail called Turbo who is able to achieve the power of super speed and attempts to realize a dream of winning the Indianapolis 500 with the help of a Chevrolet Camaro.
This collaboration between Chevrolet and DreamWorks Animation will engage fans in the U.S. and select international markets and serves to enhance the film’s authentic racing environment.
As part of this alliance, Chevrolet has created a special real-life replica of a custom Camaro featured in “Turbo”.
Chevrolet design consulted with DreamWorks on the animated versions of the Camaro and the Chevrolet-powered Indy cars that appear in the film. “Turbo” marks the first time DreamWorks Animation has partnered with brands in this way.
DreamWorks Animation’s Chief Marketing Officer Anne Globe said: “In a film about a slow snail who dreams of being fast, who better than Chevrolet to give our hero his first taste of high-speed driving on the open road? Our relationship with Chevrolet both onscreen and at the Indy 500 is a natural fit that adds a layer of authenticity to this wild ride of a story.”
Chevrolet plays an integral part in two of the film’s key moments. Turbo receives his speed after an encounter with a Chevrolet Camaro and later, the Chevrolet bowtie logo features prominently in scenes set at the Indianapolis 500.
The Chevrolet logo will be featured prominently at the Memorial Day race this weekend and the Camaro Turbo replica that will be on display also at the Indianapolis Motor Speedway.
The Chevrolet Camaro Turbo is decked out in the same paint scheme as appears in the DreamWorks Animation and its design is intended to bring the thrill and excitement of the Indianapolis 500 to a new market of families with children in North America.
The Camaro Turbo, which plays a key role in the transformation of the little snail into a racer, is awesomely equipped with a turbo charged version of the Chevrolet LS7 power plant that can speed away with 700 horsepower under the special COPO hood. The Camaro Turbo runs on 24-inch wheels that are 10-inches wide in the front and 15-inches in the rear.
“Turbo is one of the most anticipated films of the summer, and we couldn’t be more excited about this collaboration, which aligns perfectly with Chevrolet’s renewed presence in INDYCAR,” said Tim Mahoney, chief marketing officer, Chevrolet. “Millions of future drivers will be inspired by Turbo to realize their dreams both big and small.”
The movie features the voices of Ryan Reynolds, Samuel L. Jackson, Snoop Dogg, Paul Giamatti, Maya Rudolph, Dr. Ken Jeong and more.
The film was directed by David Soren off a screenplay developed by Soren, Darren Lemke and Robert Siegal. Defending Indianapolis 500 champion Dario Franchitti and motorsports legend Mario Andretti were creative consultants on the film.
Chevrolet will feature “Turbo” in advertising leading up to the release of the film. The ads will wrap the movie’s theme of realizing dreams around Chevrolet’s “Find New Roads” brand platform.
You can see a trailer for “Turbo” at www.turbomovie.com.