It can be tempting, once your site is up to go all out and choosing all of the possible social media sites at once. You should not however give into the temptation. Self-promotion can take a great deal of time out of your schedule. Time that you could use improving your site or creating content will be taken up by creating and scheduling self-promotional links and ads. Not being able to manage the workload can cause a great deal of stress.
Types of social media
- Groups and communities: These are forums for conversations on a variety of topics, and may be connected to or hosted by a specific social media site or business. (Some groups and communities have a ban against self-promotion. Find out if this is the case before posting.)
- Microblogging and daily updates: These are social media sites such as LinkedIn, Facebook and Twitter. Pinterest and Tumblr also fit into this category though Tumblr can also be used for longer posts as well as sharing interesting articles and art. (With social sites it’s important to intersperse your ads and links with actual interactions with other people.)
- Blogs: These can be anything from daily updates to detailed articles about a specific topic. (Since creating an interesting blog is very labor intensive, you should only start a blog if you are willing to dedicate the time to it, or can afford to pay someone to write it.)
Pick one or two social media options at first. As an example, start with a LinkedIn account and a Twitter account. When you become more comfortable with posting to your social media accounts, branch out into others.
Each platform will have a unique “culture.” Try to learn what’s considered polite or impolite by the other users. (As an example, on Tumblr “tags” are somewhat considered to be the same as a community or forum. A post that someone decides should not be in the tag can result in a great deal of hostility and censure.) Read the terms of service and any FAQs provided about interacting with other users. It’s also helpful to “lurk” for a while before posting or commenting.
Plan ahead as much as you can
Consider the site you’re promoting and think about the ads and links you will be posting. Figure out whom you might want to follow and what groups you might want to join that would enable you to network. Think about what you might want to post in addition to ads and links. Figure out how much time you want to allocate to creating and scheduling ads and links.
When picking a social media platform, your comfort level with it should be your first priority. Some questions you might want to ask yourself are:
- Is the interface user friendly?
- Am I comfortable with the interface?
- Am I able to find the information I need to fix a problem quickly?
- How hard is it to connect to other social media platforms?
- How easy is to connect with other users on this platform?
Choose social media platforms that meet your requirements. If a social media platform is not meeting your requirements, attempt to find out where the problem is. If you continue to have problems with the social media platform, you do not have to continue using it.