You want to be the next “Funny or Die” channel. You want to create a network channel airing in your own city, then eventually make a hit in the five metro markets; New York, Los Angeles, Chicago, Philadelphia, and San Francisco, and at last the world. Your strategy is to build and hold your audience, host your shows and roll out your programming to a scalable mobile media venue. As the internet traffic load increases, it becomes difficult to manage this growth in traffic and provide quality service to the end-user. That is the idea behind CDN.net.
I spoke with James Fletcher, Sales & Marketing Director at CDN.net. He made a comparison with a notable provider, “Using CDN.net, we can create a customized solution specific to regions, but it’s also utility-based. So with a service like Adobe Primetime, there is a big contract with Akamai which is quite costly, and that cost is passed on to the user. CDN.net allows you to launch a service where you only pay for what you use. You may launch a series of videos, but only one is successful. Instead of paying a committed fee for all, you’re only paying for the one that’s being accessed.”
He further explained that Primetime sits on top of a CDN (content delivery network). They’re offering an enabler to deliver the content. The difficulty is the viewer doesn’t get to choose the infrastructure. “A smaller studio would benefit from using CDN.net, but they have more work to do in terms of getting that content out there. The good thing about Primetime is it gives them a structure/framework.”
Scott Stanford, former Global Head of Internet & New Media Investment Banking at Goldman Sachs believes that we must understand the new media landscape and we should understand that we will jump through loops through our mobile devices to get the entertainment and information we want at any given moment.
The sales and marketing executive sees the need of Adobe Primetime and Akamai. Now there is an alternative. CDN.net exists because people need to accelerate the delivery of different types of content, including mobile, music, streaming etc. We all want content now, and don’t want to sit and wait for it to be delivered. You get frustrated when it’s slow because it impacts the viewing and listening experience. Mr. Fletcher explained that the real issue is that we’re trying to get a large amount of data through a small pipe.
The global Content Delivery Network market is expected to grow from $2.1 billion in 2011 to $7.4 billion by 2017, at an estimated CAGR of 24.6% from 2012 to 2017. The evidence of growing digital TV/movie usage, says eMarketer, comes from Netflix — which reported U.S. streaming revenues of $2.19 billion for 2012, growing moderately from quarter-to-quarter, with its U.S. rental DVD revenues totaling $1.14 billion and declining each quarter.
About the company:
CDN.net is a customizable content delivery network. CDN.net is backed by the fastest growing compute network, with more than 160 locations worldwide, allowing customers to store information close to their end user, ensuring fast, high quality Web performance.