Dentists rely on new appointments in order to grow and expand their practices, as well as staying in business. Current patients are going to move, change dentists, and a bevy of other situations that cause you to lose their business. A practice’s survival is based on the ability to generate new leads that are won over to become permanent patients. The problem has always been getting the leads.
Within the world of internet marketing, considered by many to be the most cost effective method of marketing to potential patients, there have traditionally been two camps consisting of the search engine optimization folks and the pay-per-click folks. Both camps recognize that presentation of your practice on search engines is the best method of exposing you to potential patients, but the divide has always come on the method of achieving that goal. Pay-per-click marketing companies like ReachLocal, Yodle, LocalSplash and others have created an easy to understand platform that utilizes paid search placements to drive patients to your website and create phone contacts and emails. The benefit of the programs is the ability to let companies like these completely manage the program, for a monthly fee. You pay the fee, and your phone rings. The downside to these types of programs is the return on investment, as pay-per-click is notoriously an expensive form of marketing. Dentists must understand that the pay-per-click system is an auction platform, where the party willing to pay the most for an ad gets the best placement. This fact is hidden in the sales pitch, where the companies lead doctors to believe they are getting “more traffic” for their budget, which is actually completely untrue. You are getting the same amount of traffic as anyone else willing to pay the same amount for the same positions.
Search engine optimization programs allow for a much greater rate of impressions for different searches, and potentially a far greater amount of clicks to a website for a budget, as the same results are presented in both paid and organic results. If an ad is being shown for the search for “Las Vegas dentist,” an organic placement in the same search results provides the ability to have a patient click through to your website without the “per click” price. This gives organic search engine optimization the ability to be a far more beneficial program once good positions have been gained. The drawback to organic search engine optimization is that it takes time to develop, sometimes upwards of three to six months, during which there can be little expectation of patients finding your listings. This is difficult for many doctors to bear, as their return on investment is far off in the future, if at all.
Wired In Marketing is the brainchild of a group of search engine optimization experts who have been providing search engine optimization and online marketing services for nearly a decade. The programs are simple, yet unbelievably effective. The team builds a unique website for the practice, and assigns unique tracking numbers to it so that each lead generated can be recognized as belonging to the program. The website is built in a new coding structure called “responsive code” which dynamically changes a website’s display for mobile devices or desktop display. This gives the website the ability to convert far more potential customers into calls than a typical website, and increases the ability of a click becoming a patient. Additionally, numerous aspects of social media listing come into play in order to fully maximize the presence of the new website as a contact method.
The program works like a highly effective search engine optimization program, with a twist. The team allocates enough of the budget toward pay-per-click positions from the first day of the campaign to equal the amount of clicks that are generated by any of the other services like ReachLocal, Yodle or LocalSplash. These clicks are brought to the site the same way os the other paid search programs, and provide the exact same metrics. In a nutshell, the worst case scenerio is you get an equal number of clicks and calls that you would using another service. A more realistic notion is that you will get far more clicks and calls for your budget, due to the added search engine optimization strategy that is in play. Your number of clicks to the website will never go below a certain level, as the dual strategies co-exist in order to assure the total effectiveness of the program.
When you want to gain the most exposure possible for your advertising budget, both search engine optimization and paid search marketing must both be utilized effectively. Wired In Marketing has crafted the program that squeezes the most bang out of every buck, and gives you the assurance that you are not paying for a program that is not delivering results. They can be reached through their website at www.wiredinmarketing.com of by phone at 702-997-1254.