Social media has been replacing the way businesses interact with their audience. Websites like Facebook and Twitter have changed the way strategists deal with public relations, customer service, promotions, analytics, brand loyalty, and more. With that said, having good looking and well maintained social sites will lead to more aware consumers and ultimately more conversions.
Here are my top 5 social media tips for graphic designers:
1. This infographic from MediaBistro helps me remember all the different dimensions needed for graphics on Facebook, Twitter, YouTube, Google+, Instagram, Pinterest, and LinkedIn. MediaBistro.com is a great site and has a section called AllTwitter and can give designers and marketing professionals the inside scoop on trends, usage, and how to increase revenues.
2. Shortstack is the place to go if you are creating Facebook apps. Learn how to design apps with simple (and advanced) coding. Shortstack’s resources page filled with help docs, infographics, video tutorials, ebooks and more. Here you can find great ideas and new apps that are trending, like summer contests, and how to build them! You can sign up for a free or paid account.
3. Use images! We are an image driven society now that technology has conditioned us to be fast-paced viewers. Did you know that tweets with images get 88% more retweets? Use product photography, graphics that stand out, or anything beautiful, funny, and shareable. Having viral graphics linked to your company will have more people taking notice of your products. Beautiful typography will go a long way as well.
4. Your posts should have a call to action-this prompts consumers to purchase or at least interact with your company on some level. A call to action with a link should be in your post, but including this call to action should be in the graphic as well. For example, “Click the link in the description for details” would be appropriate for posts featuring products, sales, or contests. Having a call to action will clearly reinforce what steps you would like your audience to take as well as help less tech-savvy consumers to participate.
5. Proof read! Once it is out there it may be too late to make changes. Proof read text in your graphics as well as the post itself. Did you know that only posts on Facebook with photos can be edited? If you click on the image you will be able to edit the post description. Another good reason to use images as much as possible.
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