Summertime and the Portland fashionista is living easy with a brand new fashion boutique called Gaia Couture located on trendy Northwest 23.
Gaia Couture is an organic clothing shop for women who love feeling beautiful and are committed to safeguarding the Earth.
You will find striking silhouettes and styles in soft, comfortable organic cotton, bamboo, Tencel, wool and other natural, and recycled fabrics.
The trendy eco-friendly fashions take you from work to play and make you want to dance, laugh and enjoy the beauty, and power of nature.
Here are a few of Gaia Couture boutique owner Joy Martinello’s personal style tips and fashion inspirations for summer.
Joy’s personal style tips for summer:
Summer is the season for adornment. Just as the flowers in the garden go crazy with color and texture, let the warm weather bring out the boldness in you.
Choose shapes and accessories that make you stand out. A well-placed hair accessory like one of our leather flowers or a necklace of copper leaves pairs perfectly with a flirty organic cotton or bamboo dress. And most importantly adornment’s just symbolic for how you feel about yourself. Be yourself and let your inner beauty shine.
Gaia Couture’s inspiration:
When we focus on living in harmony with nature, we’re able to put aside everything that’s not healthy for us.
Stepping away from fast fashion and all the poisons, and insecticides used to make those garments allows us to choose beautiful clothes that look great, and feel great too.
With nature as our inspiration, a world of endless creativity opens up to us. Finally everything about the clothes we wear the style, color, materials they’re made from and the way we express our personal flair through them are all about having fun, feeling positive and good.
Stylish standards to Portland’s vibe, and culture take courage and passion in a world so far from center.
Afterall, Gaia Couture doesn’t say that all their clothes are 100% clean, and perfect however, GC does aim for 85% plus organic materials in the clothes and 95% recycled or 95% sustainable materials for their accessories. It’s a step in the right direction in an imperfect world.
In addition to clothing you will discover at GC recycled and sustainable made accessories including jewelry, shoes, hats, and bags.
Gaia Couture certainly has everything you need to make a unique impression while making sure that the clothes you wear support workers’ conditions and keep insecticides, and other poisons out of our rivers, and soil.
Gaia Couture located at 921 NW 23 Avenue. Yes, now let’s go shopping.
Goddess dress: Red
Perfect for apple body shape this gorgeous red ‘Goddess Dress’ by designer Nicole Bridger is $184. The fabric is a delicious Tencel jersey modeled by Gillian Nash for Gaia Couture.
Barlow dress in blue
The Barlow dress in blue is perfect for a pear body shape designed by Broken Doll. Made of bamboo jersey fabric, modeled by Gillian Nash holding a beautiful yellow sunflower is priced at $140.
Jade dress in mauve
Jade dress in mauve designed by Broken doll is made of bamboo jersey fabric and priced at $148. The keyhole peek-a-boo neckline is so flattering and fits on every figure beautifully.
Lindsay top with print leggings
Black Leggings by designer Lilikoi sell for $50. The fabric is organic cotton and spandex. The Lindsay top by designer Broken Doll price is $100, the fabric is bamboo and modeled by Gillian Nash for Gaia Couture.
Gaia Couture owner Joy Martinello
Gaia Couture boutique owner Joy Martinello wears the black Soho Dress from Lilikoi, organic cotton and bamboo blend, hand block-printed with non-toxic ink.
Gaia Couture store manager Natalie Staggs
Natty but certainly very nice Gaia Couture store manager Natalie Staggs wears the Jade dress in blue by designer Broken Doll priced at $148 and made of bamboo jersey.