Emblem3’s music video for “Chloe (You’re the One I Want)” premiered on May 27, 2013. And so far, the video has gotten mixed reactions to its message about physical appearances in females. Other people have been divided over whether or not Emblem3’s move toward a more “pop” sound is better or worse for the group.
Emblem3 came in fourth place on “The X Factor” U.S. in 2012. The three members of Emblem3 are Drew Chadwick and brothers Wesley Stromberg and Keaton Stromberg. The group is originally from Sequim, Wash., but is now based in Huntington Beach, Calif.
In the “Chloe” song and video, Emblem3 sings about wanting someone named Chloe, who is considered less attractive than her more popular, sexier sister. In the video, “plain” girls who act insecure give each other buttons that say “I’m a Chloe. @EmblemThree.” At a nightclub where Emblem3 is performing, there’s a line of people to get in, and only the girls with the “Chloe” button are allowed in, while the “pretty” girls are are turned away.
Some people wonder if the intention of the message is good but the execution is wrong. For instance, the critics of the video think it sends a message of reverse prejudice: that pretty girls should automatically be perceived as spoiled, shallow and stuck-up, while “plain” girls are better. And would any of the guys in Emblem3 really have a “Chloe” as a girlfriend? Other people seem to have a problem with how the song sounds, since it’s a more “pop” departure from Emblem3’s original ska-rock style.
On the other hand, there are many fans of Emblem3 who love the video and love pretty much anything that Emblem3 does. (See the comments at the end of this article to get an idea of how polarizing the “Chloe” video is.) Many of the fans make their own judgments about what’s “attractive,” since there are numerous comments saying how “cute,” “sexy” or “hot” Emblem3 looks in the “Chloe” video. A lot of the fans also don’t like people comparing Emblem3 to boy band One Direction.
One Direction (which came in third place on “The X Factor” U.K. in 2010) is the best-selling act to emerge from “The X Factor.” And like Emblem3, One Direction was mentored by Simon Cowell and is signed to Syco Music, the record company that is co-owned by Cowell and Sony Music.) Emblem3 and One Direction are also working with songwriter/producer Savan Kotecha, who co-wrote “Chloe” and One Direction’s first single, “What Makes You Beautiful,” which also has a message of empowerment to females who feel insecure about their looks. However, the song and video for “What Makes You Beautiful” didn’t send this empowering message by implying that “pretty” girls have inferior personalities to “less attractive” girls.
“Chloe (You’re the One I Want)” (which was released in the U.S. on April 15, 2013) is the first single from Emblem3’s first album on Mr. Kanani/Syco/Columbia Records, which are all part of Sony Music. The album’s title and release date are to be announced, but Columbia is aiming for the album to be released in the summer of 2013. Mr. Kanani is Kotecha’s boutique label, which has Emblem3 as the first act signed to the label.
As previously reported, “Chloe (You’re the One I Want)” has gotten some radio airplay, but the song failed to make it on the Billboard Hot 100 chart and has been getting mixed-to-negative reviews from critics.
As previously reported, Emblem3’s first U.S. tour of 2013 went to large nightclubs and sold out in every city. Emblem3 also had a “Goin’ Back to Cali” tour that featured Emblem3 doing autograph sessions and radio-station promotional appearances at major U.S. cities. The “Goin’ Back to Cali” tour began in New York City on April 12, 2013, and ended in Huntington Beach on April 27, 2013.
As previously reported, Emblem3 also performed at Kiss Concert 2013, a music festival presented by Boston radio station KISS 108. Kiss Concert 2013 took place on May 18 at Comcast Center in Mansfield, Mass.
Emblem3 is also performing on ABC’s “Good Morning America” Concert Series at Central Park’s Rumsey Playfield in New York City on June 7, 2013. It’s also the same day that Little Mix (winner of “The X Factor” U.K. in 2011) will do a separate performance on ABC’s “Good Morning America” Concert Series.
As previously reported, Emblem3 the opening act for Selena Gomez’s 2013 North American arena tour. The tour goes to Canada in August, followed by the United States in October and November.
Here’s a sampling of Internet comments about Emblem3’s “Chloe (You’re the One I Want)” music video:
“OMG, i love it.”
“Keaton reminds me of Ashton Irwin in a way.”
“Keaton is so cute and HOT in this video, well he always is!”
“Typical mv. Booring!”
“Damn drew lookin hot.”
“If I was a girl (no homo) and some chick just walked up to me and gave me a ‘Chloe’ pin, I’d be like ‘oh , so u think I’m ugly & I should feel better about myself’? You keep the pin , you actually need it more than I do.’ Lol.”
“Heard this song on the radio yesterday in Australia, my friends are started to find out who you are and at the moment, the Emblem3 craze in building… But I’m PROUD to be a fan from the very beginning, supporting you when most of the public didn’t know who you were.”
“How can one group be so talented, inspirational and so hot..all at once.”
“Why is drew suddenly a hot hunk?”
“I dont think they cant make it #nohate the song sucks n i dont think they can sing.”
“I knew this group is gonna be big when i saw them in X Factor. Greetz from Holland.”
“IM A CHLOE!! I’m just gonna fangirl for a little while ;)”
“Wow im 18 but keats you have gotten soo hot and nicer since i saw you on Xfactor AAHHHHHHH.”
“I still think this is dedicated to khole khardashian.”
“You guys are perfection! Team inspire.”
From Emblem3’s official Facebook page:
“I guess it’s time to delete. It’s not the emblem3 I heard in the beginning. Sell out!
“Greatest music video ever made!! Love the song! Love you guys!!”
“The video is amazing!! I can’t stop watching it haha.”
“The Best Video ever. Keep It Up Guyz.”
“The video was so cute showing that you dont have to be the ideal girl to be with someone.”
“Loving drew major hottie.”
“Luv this song and vid.”
“I”M A CHLOE!!!”
“I want one of those pins.”
“The only thing I don’t like is that Chloe isn’t their sound. Idk it’s not the same E3.”
“Wow they made them a boy band… Far from sunset bld.”
“Great video, guys. And it looks like you had a lot of fun making it.”
“Ya its good. I to worry about you guus straying off from who u are. Sunset bulv. And taquila sunrise are were u guys need to stay. But what ever the record company does with you.you will go far. Your og fans just love who u are. So stay here. Lol”
From Just Jared Jr:
“I love it how they say everyone one of us is a ‘Chloe’ and that even though we’re jealous of popular and pretty girls, we’ll have someone who loves us for the way we are :)”
“Loved the video, the boys looked hot!”
“Wow … that was very bad … poorly written, arranged, and performed.”
“The guys of Emblem3 are into unpopular high school girls in the music video for “Chloe (You’re All I Want)”, which is a pop/rock-ish song that serves as the official first single from the California trio’s upcoming debut album due in stores sometime later this year via Syco Music/Columbia Records.They are so obnoxious. I just can’t deal with them. Shame on me though for semi-liking ‘Sunset Blvd’, lol. Anyway, I don’t think this new single ‘Chloe’ has the word hit written on itt …
“Back to the new Chloe (You’re All I Want)” MV, it features the guys acting a fool in their dressing room, eating bananas, or messing with poor Keaton Stromberg, and playing an exclusive gig, as Ray Kay shows us a different storyline of unpopular high-school girls, who also have the ugly duck syndrome, getting encouraged and empowered by the mere fact of receiving the Emblem3 ‘Im a Chloe’ pin badge….KAIIIII. Later in the video it is revealed that this badge is a actually the entry ticket to the exclusive Emblem3 concert, which of course, the hot high-school girls cannt access. For real??”