Looking fab while donning a limited edition t-shirt and tote bag to come together for a worthy cause always makes for the perfect combo. Fab and (RED) has announced a joint partnership in opening the (FAB)RED Pop-Up store on Fab.com. The collaboration will bear a collection that will feature (RED) products from partners including Beats by Dr. Dre, FATBOY, HEAD, Tennis, Bottletop, FEED, Nanda Home and Bugaboo.
In a first, Fab and (RED) have collaborated on a new range of limited edition t-shirts and tote bags–priced at $25 and available in red and white with playful slogans such as ado(RED), inspi(RED) and unp(RED)ictable. Every t-shirt and tote purchased could provide up to 11 days of live saving anti-retroviral medication.
In addition, a new $25 (BED BATH & BEYOND) RED gift card is now available nationwide at Bed Bath & Beyond. Bringing the fight against AIDS to Bed Bath & Beyond stores across the country and also available online, every gift card purchased will yield a $1 donation to the Global Fund to help its ground work in Africa.
Both HEAD and AMC has also joined in the fight against AIDS. HEAD Tennis is joining (RED) with the launch of a HEAD (PRODUCT) RED Special Edition bag collection featuring a backpack and a racquet bag. The new (HEAD) RED collection will donate 40% of the profit from each bag sold to the Global Fund to fight AIDS.
AMC has partnered with (RED) by turning every movie ticket sale from June 1-10 into a 40 cents (the daily cost of lifesaving HIV/AIDS medicine) donation to the Global Fund raising up to $100,000 for the fight against AIDS.
Further lending a hand in support, AMC is donating PSA screen time for (RED)’s ’40 Cents’ TV spot – featuring Penelope Cruz, Javier Bardem, Julianne Moore, Hugh Jackman, Naomi Watts, Jane Lynch, Kerry Washington, Bryan Cranston, Christy Turlington, Benicio del Toro, Ludacris, and the Jonas Brothers – on all of its nearly 5,000 movie screens from Memorial Day weekend through May 30.
Deborah Dugan, CEO, (RED), had this to say about the AIDS initiative “We have so many great new ways this summer for everyone to join the fight against AIDS, no matter where you are or what you love doing. Huge thanks to our partners for transforming summer fun times – such as watching a blockbuster movie or shopping – into a smart and easy way to support the incredible work of the Global Fund.” For more information please visit: www.joinred.com/chooseRED