Facebook is joining Twitter and will now work to solidify real celebrity fan pages and get rid of the fakes. According to Mashable on Friday, May 31 Facebook has launched a verification system designed to authenticate fan pages by giving them the standard blue check mark of approval.
Due to the emergence of fake accounts that continue to plague social media networks, companies like Facebook and Twitter are figuring out ways to promote authentic accounts. Therefore, with Facebook offering a new tool for verification purposes that will aid fans in finding authentic celebrities, journalists, big brands and government official accounts.
Most fan pages are used as another online tool to market to their potential clients, fans and customers. Not only do they engage in social media activities they also use some method of online advertising. These promotional methods include news articles, online banner ads and most recently infograph designs. However, for a more personal touch most businesses, celebrities and journalists engage with others through social media networking.
Facebook has created the verified pages feature and will use the blue check mark in order for fans to know that these are authentic accounts. Right now Facebook has placed the verify pages process into beta and it’s featured for a small group of public figures with an extremely large fan base. Eventually, it will be released to everyone.
Brafton recently reported on an eMarketer forecast that suggests U.S. social media marketing spend will increase 31.6 percent this year and total $4.2 billion. The addition of verified Pages may make it easier for corporations to attract online consumers to their official hubs because people will know its monitored by brands directly.
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