One way companies promote their brand is through promotional merchandising. The concept is simple. Give away items with a logo or the name of the company being promoted. Traditionally, this has included T-shirts, pens, bags, etc.
Promotional merchandising is as old as the United States. The first known promotional products in this country are buttons commemorating the election of George Washington.
Now with the digital age upon us many businesses prefer to manage their promotional merchandising programs with items that are relevant to computers and the Internet.
One company that is considered to be an expert in this type of promotional merchandising is iPromo LLC. Created in 1999 and headquartered in Morton Grove, Illinois, iPromo offers USB flash drives, custom USB pens, MP3 and MP4 players and other promotional products. You could say that the company has made promotional merchandising relevant to the digital age.
iPromo has helped more than 15,000 companies in 45 countries enhance their brand with a device that carries content.
Not only does the company offer preloading services, it also has a library of free applications that can be loaded onto the drives. One application is called StickyDrive. It helps people organize, find and use their stored content and it can include the logo of the company being promoted. Moreover, it can deliver any content that is available on the Internet including videos, slideshows, flash presentations, animation, PowerPoint, and more.
You can also get three versions of bundle suites. The standard edition bundle includes portableApps menu and backup utility integrated with a set of custom icons, an autoplay structure, folders, and a quick start shortcut. Furthermore, it can include a wide variety of portable software that runs comfortably in a 512MB drive. The lite edition includes more content of everything in the standard edition that can run easily on a 256MB drive. There is also a base edition that has been stripped down so that it can run in a 1MB drive.
iPromo also offers Internet applications that include FileZilla Portable; Miranda IM Portable; Monzilla Firefox Portable Edition; Monzilla Thunderbird Portable Edition; and Pidgin Portable, an instant messaging application that works with AOL Instant Messenger, ICQ, MSN Messenger, Yahoo! and more.
You can also get a variety of Office applications including AbiWord Portable, a word processing software like Microsoft Word; OpenOffice.org, a full service office suite that is compatible with Microsoft Office; Mozilla Sunbird Portable Edition, a calendar and task management application; and Sumatra PDF Portable, a PDF viewer for Windows.
In addition, you can receive tracking reports on the frequency and types of use of the flash drives. For example you will know the number of times the drive is used, documents accessed from the drive, website click-through activity, and more.
In addition, a flash drive can be loaded with an app called MPlayer Portable, a full-featured movie player; and VLC Media Player Portable, a multimedia player that works with a variety of different audio and video formats.
There is also a series of games that can be put on the flash drive including Mines-Perfect Portable; PokerTH Portable; and Sudoku Portable, a puzzle game. There is a Graphics application called GIMP Portable, which can be used to perform photo retouching, image composition, and image authoring. Finally, there are utilities software including ClamWin Portable, an antivirus app; and Eraser Portable, a file deletion and data wiping utility.
All applications run on Windows 98 and up operating software.
iPromo also offers more traditional promotional merchandise including bags, iPad folios, chargers, drinkware, housewares and tools, seats, flashlights, bracelets, umbrellas, fitness towels, picnic basket coolers, and more. All of these items can be emblazoned with your company logo.
The company offers USB drives with 64MB to 18GB capacity (7 minutes to 36 hours). A USB capacity guide shows you how many photos, songs, and documents can fit on each flash drive.
For more details about iPromo or information about the items it offers for promotional merchandising, visit its website.