First of all it’s your brand, you: that unique ball of wonderfulness that you must convey to the rest of the world. We’ve talked about how your mom might put it. So with those thoughts as your guide you can now try internalizing those ideas into expressing yourself in a way not done before. Your goal is to have an authentic interaction with others that will stay with them, something that explains by your actions what you are all about. So here are my five personal favorites:
- You had me at ‘hello’: Try thinking of every person you meet as the next biggest treasure in your life. People will relate to that openness and positive attitude you’re projecting. And I don’t mean just the people you think can help you, but all those other people you meet along the way.
- Be a good listener. Everyone is trying to communicate what’s important to them. Make it about them, not you and really listen without judgment or reaction. What are they really trying to tell you but not verbalizing? Internalize Mr. Spock by uttering “how interesting” or “fascinating” when prompted for a response.
- Stop saying “but…” For example, “Jane, I really like that new business proposal, but…” After that, they won’t remember that you liked the business proposal, they will only think of what came after “but…” So stop saying it. Hold off on any comment that might be perceived as a negative and make yourself open up to the possibility being presented to you.
- Go out of your way to help someone. Whether it’s a colleague, a family member, a stranger you meet, do something out of the ordinary and write a recommendation, or send a referral. You will feel good about yourself which should be enough, but word of those good deeds gets out there quickly and you will find people drawn to you.
- Put yourself in their shoes. This is especially true with interviewing for just as you are nervous about going to an interview, the recruiter is concerned they won’t get it right, won’t fill the job, and won’t meet their deadline. Take a minute to recognize that the other person is a human being who has needs too. This is a great leveler with people and leads to a more genuine exchange.
So there you have it, the five things that will make people remember you, make your brand resonate with all who meet you. You will feel less alienated and friendlier, more dynamic and open to new opportunities. After all, you get one chance to demonstrate your personal brand.