Internet Marketing for business development has been proven as a more efficient and more productive way of branding a business and for generating leads. Moreover, online marketing is a more economical way of promoting a company as compared to traditional tactics. Understanding the importance and impact of internet marketing on businesses, organizations are slowly moving towards this option of promotion. Implicitly, Social Media is becoming one of the major areas of internet marketing due to its popularity and user’s activities round the clock.
To properly manage the interactions and actions performed between prospects and companies, Social CRM systems are introduced. Social CRM is similar to a conventional CRM (Customer Relationship Management) System with a difference of focusing on the social media activities of a business. Social CRM enables a business to engage with their clients and prospects in a more efficient manner to generate business. Different tools have been developed to assist businesses in managing their social media profiles in a more productively so as to generate more business from these platforms. Some of these tools are discussed below:
- Radian6: This helps in monitoring the mentions and conversations of a service or product of an organization. These conversations can be used as an indirect feedback from the customers for fine-tuning and modifying the behavior of the product or any change in process expected by the customers.
- Batchbook: It helps in managing the contacts list and tracking a company’s conversations, sales, leads and much more. Social media integration helps the user of the tool to connect with the twitter, LinkedIn and Facebook for a detailed insight about any activity related to each platform. HootSuite integration is another powerful feature of this tool which helps in managing the social media profiles and analytics information. Most engaged customers can be tracked with this tool for finding out the prospects most interested in the organization.
- Nimble: Like all the tools, Nimble allows its user to track all the conversations and mentions about their company from different web sources and then analyze them properly by sorting them in terms of relevancy. It also centralizes different points-of-contact like Facebook, Twitter, Skype and Gmail. Widgets in Nimble can be customized according to the need of its user.
- Ping.it: A product developed by a Norwegian start-up which, unlike the practice of other Social CRMs of sharing content to social media profiles, can “ping” the feeds to intended recipients. Users of the tool can add people to the group, and when someone accepts the invitation, they get a “ping”. Since only interested users accept the invitation, it improves the chances of interaction with the prospects and eventually in generating business.
The most effective tool out of these and many others depends on your type of business. Identifying the best tool using the data it provides to make your business reach new heights.