This year’s Free Comic Book Day will be Saturday, May 4, 2013.
Participating retailers across North America and the world will be giving away free comic books to everyone entering their stores. There’s no catch, but selections are limited to the “Gold” and “Silver” titles provided by publishers like Marvel, DC, Dark Horse, and Bongo. Most stores self-police for the event, requesting that patrons go by the honor system and help themselves to one copy each of whatever titles catch their eye.
Retailers pay cost (between ten and twelve cents) for each book they giveaway—and they’ll be offering thousands of issues, strictly gratis.
So what’s the attraction?
First administered by publishers, suppliers and distributors in 2002, Free Comic Book Day is a celebration of the comic book as entertainment—and as a valid medium of contemporary art. Superheroes mean big money at the box office these days, in case you haven’t noticed. The Avengers and The Dark Knight Rises drew record numbers last summer, and future films from Marvel and DC are poised to do the same. Teenage Mutant Ninja Turtles, Sucker Punch, and Kick Ass were all comics before they became movies, and these days studios are more willing than ever to green-light even the most obscure titles for production in hopes of landing a runaway hit—or even jumpstarting a successful franchise.
Watch FCBD info video here: http://www.youtube.com/watch?feature=player_embedded&v=GcY44hx64Bw
The FCBD promotion is designed to educate the public and recruit a new generation of comic readers. Of course, by enticing visitors who don’t usually come in, retailers hope to get customers dropping some serious coin on non-FCBD inventory and keep them coming back. Many outlets will feature guest writers and illustrators for the event.
Since its inception, FCBD has often been timed with the releases of major motion pictures based on comic book heroes. The first FCBD coincided with the release of Sam Raimi’s first Spider-Man movie in 2002. Subsequent Free Comic days overlapped openings for X-Men, Spider-Man 2, Iron Man, Dark Knight, and Captain America on the pre-Summer calendar. This year’s titles cross-promote upcoming films like Iron Man 3, The Wolverine, and Man of Steel.
FCBD 2013 is sponsored by San Diego Comic Con, UPS, and Transcontinental Printing.
Inventory will vary at all the mom-and-pop shops, but there’ll be appropriate titles for every age. Grown-ups can enjoy grittier stuff like the comic version of The Walking Dead. Kids can grab a handful of books featuring Spongebob Squarepants, The Smurfs, and Sesame Street characters. Other releases from Marvel, DC, Bongo, IDM, and Archie will feature old standbys like Batman, Superman, Judge Dredd, The Tick, and Sonic the Hedgehog.
So unleash your inner geek and treat your kids—or your own inner child—to FCBD. You’ll be able to walk out of your local independent dealer with a bagful of a dozen titles without having to pay a penny.
Visit www.freecomicbookday.com to learn more about this year’s books and find a store location near you.
Carol & John’s Comics opens at 10:00am on Saturday, May 4 at 17462 Lorain Ave Cleveland, OH 44111 in Kamms Plaza.