Gay For… is a new fashion line that takes the popular concept of
‘hearting’ something and puts a thoroughly gay twist on it. The
designers behind the line say it’s about giving soothing you love your
ultimate stamp of approval.
They urge people to be ‘Gay For It,’ what
that ‘it’ might be is left completely up to your imagination
especially since they offer to be Gay for beer, bacon and even your
cute little dog.
Gay For… Fashion
Justin Howard: What is the message of “Gay For” collection?
Gay For – We want to help change the way people think of the word
“gay.” By associating Gay For with things people love, we believe we
can add to the efforts to change the conversation about gay in this
country. Being Gay For is providing your ultimate stamp of approval.
Justin Howard: Why did you launch your new brand into today’s world?
Gay For – The timing seems right to put a positive connotation on
“gay” since marriage equality has marched to forefront of political
and cultural debate. An astounding 70% of Millennials believe in
marriage equality, yet we still regularly hear “that’s so gay” as a
reference of disapproval or stupidity.
Justin Howard: What look do you love to recommend from this new line?
What other looks do you love?
Gay For – We’ve had tremendous response with Gay For Bacon, so that is
one we recommend for everyone! The bacon craze is definitely still
sizzling, if you will …
Justin Howard: What inspired the Gay For look? Was it a moment in time?
Gay For – Our team drew inspiration from the iconic I Love (via heart
symbol) NY campaign and imagined what a similar effort could do for
the word gay.
Justin Howard: Anything we should keep our eyes open for in the future?
Gay For – There are so many great design ideas, including Gay For
America with a US flag and Gay For LA. We also love the Gay For
accessories our Society6 page.
Justin Howard: You officially launched your line at New York Pride.
How was the response?
Gay For – The reception at New York Pride was incredible. There was
near hysteria, particularly over Gay for Bacon. The number of times we
heard “I NEED that Gay for Bacon” tee was astounding. Most importantly
though, it showed us that people, gay and straight intrinsically
understood the messaging and identified with our message. We had great
conversations with attendees about the Human Rights Campaign and the
issues facing the gay and transgender communities. We also loved
getting feedback on what tees we should make next, so stand by for Gay
Gay For America –
With your Gay For America t-shirt purchase, you’re supporting the
Human Rights Campaign – the incredible organization at the forefront
of establishing equal rights for all individuals. They donate 10% of
their profits directly to the HRC.
Follow Justin Howard, Fashion Writer @designersabout
Follow LGBT Culture, Justin Travis Howard @JTHNOMAD