Rock icons Paul Stanley and Gene Simmons, co-founders of KISS, announced plans for the Grand Opening of Rock & Brews™ restaurant in Torrance on May 8.
The new Rock & Brews, located on the corner of Pacific Coast Highway and Palos Verdes Boulevard, is the latest in the Los Angeles area and the third to open in just over a year, demonstrating Rock & Brews plans for a worldwide rapid expansion of the brand.
Rock & Brews PCH joins the brand’s growing roster that includes its flagship location in El Segundo, which opened in April of 2012, and the first international location in Los Cabos, Mexico, which opened in March 2013.
“We continue to expand Rock & Brews worldwide with a commitment to building a family-friendly atmosphere that serves exceptional food along with a broad selection of craft beers,” said Stanley. “We offer incredible value in a fun, energized rock-themed environment.”
Four additional Rock & Brews restaurants are currently in development: Rock & Brews LAX (CA) will open this summer in the Delta Airlines Terminal; Rock & Brews Maui (HI) will open this fall; Rock & Brews Agoura (CA) will also open this fall; and Rock & Brews Kansas City (MO) is slated to open early next year.
“Rock & Brews is on fire around the globe,” said Simmons. “People love bringing their families all day long and through dinner and enjoy the rockin’ social scene later in the evening.”
Stanley and Simmons, along with their co-founding partners, restaurateur Michael Zislis and concert industry veterans Dave and Dell Furano, plan to open as many as 100 Rock & Brews restaurants in the next five years.
The new Rock & Brews PCH welcomes local partner Jon Mesko, who will own and operate the Torrance location. The restaurant will feature the brand’s signature casual American cuisine, a full bar including a broad selection of premium wines and craft beers, and there will be a 21-and-over lounge area with private tables, offering self-service beer taps, monitored through new iPad software that tracks consumption and also provides detailed information about other draft and bottled beers available at the restaurant.
The atmosphere is reminiscent of a backstage concert environment, featuring concert lighting, multiple televisions and concert-style rock music. Guests at the approximately 5,400-square-foot venue can dine indoors or al fresco on heated patios that feature some tables with fire features at the center. And, with something for everyone, Rock & Brews PCH is dog friendly and there will be a lively play area for children.
Rock & Brews PCH has introduced 60 new full and part-time jobs for restaurant employees and dozens of construction jobs, with an average of 25 men and women contributing to construction every day.
Grand opening activities on May 8 will include a ribbon cutting ceremony featuring Torrance Mayor Frank Scotto and all Rock & Brews partners; a private luncheon for more than 100 returning military veterans and Wounded Warriors with Stanley and Simmons waiting tables, and an evening gala with a special appearance by Stanley and Simmons.
VIP tickets to the evening gala are $250 per person, which includes food and beverage, a private reception with Stanley and Simmons and a Rock & Brews gift bag. Proceeds from VIP ticket sales to the gala will benefit the Torrance Education Foundation.
For tickets and information, visit www.rockandbrews.com.
Rock & Brews PCH is located at 6300 Pacific Coast Highway in Torrance.
Source: R&B Press Release