A strategist is one who possesses the ability to get someone from point A, where they currently are, to point B, where they want to be. There is a difference between a framework and a strategy. Many people think they are following a strategy, when in reality, they are missing some core elements.
Let’s first discuss the difference between a framework and a strategy.
1. What is a framework?
Framework contains the general idea of the things that need to be done. When compared to a strategy, you’ll notice that a framework is incomplete. I remember being in school growing up and hearing the teachers repeat one concept more than others.
That concept is: “Go the extra mile.” I think of that when I hear the word strategy. The framework is good, but it’s a preliminary step to strategy. When you’ve created a strategy, you’re essentially going the extra mile. What do I mean exactly?
2. What is a strategy?
A strategy includes a framework, or set of things that you will be doing on a consistent basis. The major difference between a framework and a strategy is the presence of goals and milestones.
You want to be very specific in how you will pursue your framework. You’ll find that strategists will first construct the framework, then they will consult, hold you accountable to your actions, and strategize with you to help you achieve your goals and milestones.
Let’s look at some examples
Here’s a framework someone would need to follow to succeed in Facebook marketing:
- identify a consistent message on their Facebook fan page
- engage in daily activity on that fan page (make statuses 3-5 times daily)
- get more likes for the page (using sponsored stories and 308 by 308 pixel ads)
A strategy would be to set goals and milestones. I recommend first starting with what your income goals are for the next 9 months. Have a 3 month, 6 month, and 9 month income goal.
Your next step would be to have a goal for how many likes you want to have at 3 months, 6 months, and 9 months. Once you’ve got that, you can break those down even further. Here’s how that would look:
3 month income goal: $3,000
6 month income goal: $6,000
9 month income goal: $10,000
3 month fan goal: 3,000 fans
6 month fan goal: 6,000 fans
9 month fan goal: 10,000 fans
Break this down by dividing each goal by 30. That will give you the amount of money or fans you need to achieve on a daily basis. To achieve our 3 month income goal of $1,000, we need to make sure that we are making at least $33 a day.
See how much easier it is to look at a daily number than a huge number?
A strategist helps you not only design a framework, but help you with a winning strategy. That is done by setting goals and milestones. Break those goals down into daily actionable steps.