Years ago, Tip O’Neill (Speaker of the U.S. House of Representatives from 1977-1987) coined his now famous quote, “All politics is local,” around 1982.
I believe the same is true regarding the current debate today around “Global Warming.” That said, as business owners, entrepreneurs, CEO’s, etc, for us the debate isn’t really “Global Warming” … our debate is business survival. Our business survival is indeed local and I mean it most likely doesn’t get outside the boundaries of your office or your home! We can appreciate the rhetoric that comes in endless streams of sound bites, ads, newsprint, etc surrounding this topic but we must focus on the important factors affecting our businesses and those things over which personally have some level of control.
Businesses that succeed understand the graphic attached to this article.
It is the business owner’s “Vision” that sets the stage for success. The Vision Statement, which is a statement of who or where you want your company to be in the future. It may or may not be specific; in fact, it usually is not. It must set clearly set direction by pointing to something that your company isn’t currently, yet fully intends to become. A brief statement is usually best because things change so fast. I recommend your vision be a three-year plan and not try to project beyond that time period.
The business “Mission” in my perspective is shorter in duration and typically conveys general financial measurements/milestones to be accomplished within the next year. Or what must be done in the next year to take a significant step in the direction of achieving the three-year vision. The mission statement is typically longer than the vision, but short is still a reasonable rule to follow.
Next we come to the “Critical Success Factors” … which are those things that are both necessary and sufficient to achieve the mission. Like the mission plan, these are one-year plans that support the mission (as well as the goals and action steps, which follow). Depending on the size of the company, critical success factors are usually limited to no fewer than 4 or more than 8 items, and by design are more specific than the missions, but not as specific as the goals.
Goals are then established to accomplish the critical success factors. There’s no limit to how many goals you write to achieve each critical success factor, except to say, as many as necessary!
Finally, each goal will translate to an action plan which is spelled out in one or more specific action steps: WHO does WHAT by WHEN?
By approaching your business with this amount of focus, implementing the steps under your control, success will follow and Global Warming will take care of itself. Take care of YOU, employ the adage, “All business is local.”