The Vancouver, WA-based Must Love Kids Pediatric Dentistry, owned by Dr. Prashant & Dr. Monisha Gagneja opens its doors to the public Saturday, July 20th, 2013 from 1 – 4p.
This unique dental practice promotes positive oral health care habits to children with entertainment and imagination. Must Love Kids deploys a unique marketing strategy to promote engagement with existing and new patients with highly visual, interactive cast of original comic book characters.
The story’s graphics are used throughout the dental office and help to engage children during their dental practice. The office branding is designed to entertain and also encourage children to write, draw and color to use their active imaginations to create! The imagery and brand characters promote a fun and relaxed atmosphere and a five-star customer service to both kids and adults caring for those children.
The story was written by Dr. Prashant Gagneja (who is the former chairman and associate professor of Pediatric Dentistry at OHSU), the concept art for the characters was created and colored by Jeremy Colwell, scripted by Jeff Parker and the art drawn by Rond Randall who have worked for Dark Horse, DC and Marvel Comics, the innovative website and marketing efforts were executed by Local Fresh.
“When Prashant approached me in July of 2012 with the concept of a comic book themed pediatric dental office, I was surprised. Not because it was an odd thought, but because I can’t believe it hadn’t been thought of before. Seemed like such a natural fit. Kids love heroes. And a story around a family of dentists and super hero kids….”—Jeremy Colwell character creator.
In addition to the latest technological advances used in the building, Must Love Kids uses technology everywhere: paperless; minimally evasive techniques; germ-free; sensors to operate equipment; digital X-rays. For parents a comfortable lounge with leather couches and large screen TVs. There is a state-of-the art interactive playroom for children and the treatment rooms have individual TV screens for each dental chair for kids. The dental services that will be provided at this new office range from routine dental examination for children to complex treatments with sedation and under general anesthesia.
“We have worked in the Vancouver (community) since 2004 but are very excited to open our own, one of a kind dental office for children, which is truly unique and very children friendly!” —Dr. Prashant Gagneja.
Grand Opening Details:
Must Love Kids Pediatric Dentistry Grand Opening
Saturday, July 20th, 2013 from 1 – 4p
601 SE 117th Ave / Ste #150, Vancouver, WA 98683