Growth Nation’s Doug Brunhke (www.growthnation.com), a respected marketing veteran in the Phoenix area, has worked with scores of business helping them overcome hurdles that have hindered or halted them from reaching goals. In a recent item on his website, Bruhnke laid out five steps to help a business grow.
He begins his article by stating the obvious……you grow a business by keeping and attracting more currency than you give up. “So simple, and so difficult,” Bruhnke states. He points out there is no way to short cut the entire process because you must develop a balanced approach. Even a small business has the same money issues as a large company such as General motors only on a much smaller scale.
Here are Bruhnke’s thoughts on the five steps to follow to improve your money balance:
• Bruhnke says companies should look at createing a network. “Create an ecosystem where people and companies buy from one another,” he writes. “It’s easy to build a system, but it takes forethought, planning and discussion with partners.”
• The most important item on the list is to have the world beat a path to your door by having a great product or service. Make the great product and invest enough in marketing it because you have to stand out among all the other great products. If your growing globally this is even more important.
• Attract the investment money you need to be a huge success. People will notice a special business and want to be a part of it’s success. “Then when people come calling for a piece you will be in a wonderful position of slotting their investment to grow the pie for everyone’s benefit; customers, investors and your business,” states Bruhnke.
• We hear this so often in our marketing messages, but the importance of marketing to an effective target cannot be overstated. Make your message move the people who really matter. This is not always easy because it take great thought, planning and execution.
• How about your employees? Your company should create a workingplace that attracts and retains good employees. Know the type of workers you need to create world-class products and services.
Bruhnke closes with this thought…..You bring in more wealth with great products and services.