One wouldn’t think or prostitution as being the most sought after profession in the world, and that is why Brazil is taking a stand. According to the Christina Post on Wednesday, June 5, 2013, a series of “Happy Prostitute” ads were pulled in the country after the act of prostitution was being glamorized by them.
Slogans on the ads were found to be highly inappropriate, offensive, and just completely wrong. The ads were run by the Brazilian Health Ministry online and had one poster stating:
“I cannot be seen without a condom, my love.”
As if that wasn’t enough, another ad simply stated:
“I’m happy being a prostitute.”
That kind of says it all right there, and it shocked so many people in the Latin American country. Backlash has come forward onto the ministry and the images have been seen worldwide after going viral.
There was good intention behind the “Happy Prostitute” ads as the Brazilian Health Ministry wished to promote safe sex. Somehow though, the messages got crossed and the ads went live without anyone realizing how badly they looked.
Alexander Padilha, the head of the Health Ministry has said, “The role of the ministry is to have specific content to encourage prevention among sex workers.”
He has overseen the pulling of the “Happy Prostitute” ads and wants the ministry to have nothing to do with them. A statement was issued and he lets it be known that he does not think “this is a message the ministry should be sending.”
While prostitution is legal in Brazil, the ministry still wants nothing to do with it.
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