Earlier this summer I attended HBA Global Expo at the Jacob Javits Center. The three day expo is a large informative event that introduces buyers, press, bloggers and beauty insiders to new and innovative beauty brands. Anything beauty oriented can be found at HBA, even packaging companies.
There were Q & A’s, group discussions and the Splash Pavilion. The Splash Pavilion was a section of HBA filled with new and upcoming brands promoting their brands. I learned about natural beauty collections Spadet, Joyful Bath Co. and the South American based Kara Naturals. There was even a high-end beauty line for men called TwinLuxe.
If you’re interested in learning about new beauty companies or creating your own line of makeup or skincare, HBA is the place to go.