Headline: “Remember when beer was fun?” What?
These guys make it too easy. Once again, this time in an actual print newspaper, some guy with the forum, and who presumably is actually getting paid to write that tripe, thinks he knows everything about the craft beer “movement” and imposes his opinion on us poor, uneducated, mumbling bumbling stumbling idiots.
The complete title of his article for the Burlington Free Press is “Hops and Barley: Remember when beer was fun? Snobbery has no place in a six pack.” He is allowed to write an article every other week titled Hops and Barley. That’s a little hard to believe, but they seem to keep printing his op eds.
The article starts with him describing himself going into a high end craft beer store to buy a six pack of what he keeps referring to as “adjunct” beer. This is the first evidence that he really doesn’t know what he is talking about. Sure, lightly colored somewhat flavored fizzy American super light lager uses quite a lot of adjuncts, but so does craft wheat beer. Yazoo’s flagship Dos Perros uses flaked maize in the Vienna influenced Mexican style. So, get over that one, sir.
Then he bemoans the fact that he is embarrassed, wearing glasses, hat on, head hung low. He grabs his macro sixer, then, still really embarrassed, grabs a six pack of craft that he “has never seen before.” What? Really, if you are that embarrassed, don’t go into the high end craft beer retail outlet for your fizzy fix. I’m quite sure that your local gas station will have the selection you seek. Then you can buy whatever you want without embarrassment and “pangs of guilt.” And, quite frankly, who cares what you buy?
Then he describes a “weird movement” that he has unilaterally decided exists in the craft beer world. You drink macro or micro and ne’er the twain shall meet. Well, of course, he didn’t put it that way, but, again, who cares what you drink? I am a hop head, but my buddy prefers wheat styles. Are we allowed to talk? In his world, we’re the Hatfields and/or Mccoys. Well, since they are both craft styles, maybe the Montagues and Capulets would be a better comparison.
It gets better. “How did craft beer end up on this dead-end road to self-destruction? All this anger, all this negativity is going to destroy the movement.” What?! Where did this come from? Who is this guy, and why do they publish that, for other people to see? Dead-end road? Really? It seems to me that the craft beer business has never been better, and I mean never in the never ever sense. We are literally weeks away from having 2,600 operating microbrewery/brewpub establishments in operation. Craft beer has provided the only growth in the entire beer industry and continues to take market share from the macro guys.
“In the end, doesn’t it all really boil down to personal preference?” What? When did it not?
Who cares what you drink? “Luckily there’s a movement from within the craft beer world to change the course before it’s too late.” There is? Since when? Where? Too late for what? Is that 2,600th micro going to not open because of some movement you claim exists? Or is this other movement going to save us all? How can there be two movements, happening at the same time, going in completely opposite directions, in a complete dichotomy to each other, involving the exact same people?
Just this past weekend, talking with the local draft pros at A Head for Profits, who have always held a beer neutral stance, and with a couple of the chief knuckleheads at the Music City Beer Society, who have always held a beer neutral stance, the discussion was about supporting all the breweries without prejudice. Some people are hop heads. Some people like wheat. Some like sour beer. The PBR booth was as busy as any at the Music City Brewers Fest this past weekend. No one, by no one I mean not a single person, made a negative comment of any kind with respect to what any other person was drinking and enjoying. I guess these so called movements haven’t made it to Tennessee. Maybe they will cancel each other out before two more breweries open up right here in Nashville.
“And lastly, never, ever apologize for what you like to drink!” OKAY! Thanks for that!
Time for a pint. Cheers!