Many small business owners say they want more marketing exposure and ways of attracting new customers and clients without breaking their bank accounts. Online and mobile business keeps growing faster than any of us can keep up, yet we still need to develop in-person relationships , networking ,”meet-ups,” events, partnerships, and collaboration with other human beings.
One Henderson,Nevada auto dealer , Findlay Fiat, located in the ValleyAutoMall, has taken the lead in creating and promoting networking events right inside their Fiat dealership. Deborah Finn, President and CEO of Media Wonderland is a huge advocate of community involvement and working with local businesses as part of her business success strategy.
Deborah helped Findlay Fiat launch the local networking events which are hosted inside the Fiat dealership mid-week, in the evenings and she used social media sites including Facebook and YouTube in addition to the Findlay Fiat website to promote the networking events before and after with photos and videos. Findlay Fiat also launched their own coffeehouse event by inviting locals to come down to the dealership and perform.
Deborah explained how the businesses benefit by gaining opportunities to meet and network with like-minded business owners in a casual setting. She also said ,” it’s great to have more people coming into our dealership and being introduced to our dealership,” and “it’s great to be representing one of the finest dealerships in Las Vegas- a company that’s committed to the community and building relationships through networking and events.”
Valerie Parker, president and CEO of BGreenBranding participated in interview sessions which included creating short video clips about her business and how she helps companies who want to purchase eco-friendly products in all business categories from printed materials to promotional items for events, conventions, gifts, or corporate training.
Adam Dukes, SinCityLocal.com helped at the networking events as one of the interviewers. He recently launched a website and Facebook Fan Page dedicated to local Las Vegas businesses grow. Adam shared some of his best practices for building fans on Facebook and his e-mail list.He also shared what’s working with advertising on Facebook for his business.
We learned that building a business can happen quickly if you are doing some of these things, but there is no instant success.Traffic and fans seem to grow over a period of time as people become aware that your business exists because of your marketing efforts.
Consultant, Aulii shared at her roundtable with Richard De Paso, Founder of Aardvark Video, and Cheri Hickman, Co-Founder of QueenBeeBiz about how quickly the five-year old Ruby Pearl Solutions now has offices in Seattle, Las Vegas, and Dallas
Aulii described Ruby Pearl Solutions as a company comprised of strategic consultants who help create customized business solutions and affordable plans for small to medium sized businesses. The expertise of the team ranges from marketing, business development, branding, social media, business operations and sales, visual merchandising, and customer experiences.
“What I like most about networking, Aulii said, ” is getting out to meet a wide range of business owners in different settings from breakfasts, to mixers, to open house events, to touring companies, to just talking over coffee.. I like this casual setting in the dealership where we have small enough groups that we can get to meet everyone and learn more about what they are doing to be successful. I’m learning so much from everyone here.” http://www.RubyPearlSolutions.com
Cheri Hickman, one of two Co-Founders of Queen Bee Biz, told everyone in her roundtable group that her business revolves around helping people reduce stress in their lives.Both Cheri and her partner Vicky use different techniques to accomplish this goal in their coaching and programs, but the results are what matters to those who participate. http://www.Queenbeebiz.com
Richard DePaso, Founder of Aardvark Video shared insights into how businesses can incorporate the use of video in their marketing. Richard started his company in NY in 1987 and relocated to Las Vegas in 2002.
Aardvark Video is now a local Las Vegas video production company specializing in trade show coverage, seminar recordings, corporate training films, marketing videos, and commercial..
During our networking event at Findlay Fiat, Richard shared some business video creation tips: ” If you are already paying to have a video crew at your next event or show, maximize the benefit of using video and 1. Get additional shots of the venue, 2. Get shots of the signage, and 3. Get shots of the audience and attendees.For the best results, be sure to arrange these additional shots with the video crew in advance because to get these shots may require additional time, equipment, and crew. The right planning for your video shoot will help get the best results.”
Richard’s company has developed strategic partnerships with companies such as FreemanCO and GES .His company has produced videos for companies such as Mobil Oil, Verizon, IBM, QVC, Microsoft, Samsung, Chrysler, HP, the NBA, NHRA, Beretta, Fox News, Associated Press, the state of Nevada, and the state of New York .
Mariah J Walton is a fashion stylist with hopes of one day opening up her own store in Las Vegas in a place that she describes as, “perfect for someone who loves fashion and being on the cutting-edge of style.” At the Findlay Fiat networking events she enjoyed practicing her business pitch and why she has taken the first step in this industry by launching an online store called.”West London Boutique.”
The West London Boutique will not only have fashions that can be purchased online, it will be a place you can connect with Mariah J Walton and arrange for a stylist to bring clothing to you in Las Vegas to find the right look and fit.
At Findlay Fiat, Mariah was interviewed by Adam Dukes of SinCityLocal and participated in making video clips about the vehicles. Mariah said, “I loved the networking events at Findlay Fiat because it was a setting I could practice my on-camera skills in a casual setting. “
When asked what else she’s doing to get visible in the marketplace using social media and online marketing Mariah said, ” I just started selling clothing online on eBay to get even more involved and connected with online selling and I’m known as LasVegasGlam. I write and take photos and share them on Instagram and use hashtags such as #FashionBlogger.”
If you’re wondering why Mariah decided to launch the fashion retail business online first before opening a store,” The difference between beginning online vs opening a store in Vegas is that it’s about $250,000 less expensive to start with the online business, build up a following , and then when the money and timing is right, open a store in Las Vegas. I recently joined a woman’s networking group and have started to look at funding options. I network and belong to http://www.Nawbosnv.Org: National Association of Women’s Business Owners. “
For upcoming networking events check out the Facebook FanPage http://www.FindlayFiat.com