More than ever, the bike community is changing. Riding a bike can mean road, mountain, cruiser, cross, downhill or commuting, and like the style of riding, more women are choosing to ride. Hero Kit™ repair kits, not only include the expected tools, but also a step-by-step manual on how to make the most common bicycle repairs, a great solution for first time and the growing market of women cyclists.
According to new studies, by Leisure Trends and Bicycle Retailer and Industry News (BRAIN) – “Women are no longer a trend but a movement.” As women hit the road this summer, they need to know how to keep their bikes rolling.
The Hero Kit contains the necessary tools to repair cycling breakdowns, such as flat Hero Kit – Basic Kit tires, broken chains, loose bolts or spokes. It includes a high quality 12 function multi-tool, Tyvek tire patch, frame and cleat bolts, chain links, brake and gear cable, and zip ties. All this gear fits in the palm of your hand for $39.99.
This month Outside Magazine endorsed the product as the ideal Mother’s Day gift, May 2013, “Never worry about your mom popping a tire or breaking a chain miles from the trailhead thanks to Hero Kit, a smart new line of road- and mountain-biking safety products straight out of Boulder, Colorado.”
Rippin’ Chix Steep Camps founder and champion endurance mountain biker, Alison Gannett said, “For all riders, there is no other kit like a Hero Kit. The only brand that captures the three pillars of an ideal product: True and empowering knowledge to get out of an emergency; verifiable high quality tools to get the repairs done; and all the ‘other’ materials that only experience teaches you to carry.”
As noted by a Rippin’ Chix Camp participant, “I recently participated in a women’s skills camp with Rippin’ Chix. I was carrying a Hero Kit for the first time. It saved the day not once, but twice. First, I used a zip tie to secure one rider’s brake cable to her fork. Next, I lost a cleat bolt and was able to keep riding because of the spare in my Hero Kit. Both incidents could have been show-stoppers, but with my Hero Kit two of us were able to keep riding and enjoy our camp.” S.A. from Colorado.
Growing in numbers, charity rides and women’s clinics are also championing this fast growing segment in the cycling market. Women resonate with these models of learning and are participating. The April 2013 issue of BRAIN reports, “Charity events provide community, safety in numbers, motivation to train and a team experience all of which appeal to women.”
For longer road and MTB rides, there are two versions of the ‘Super Hero’ Kit that includes a tire pump, an extra tube, and features a high-quality “top-tube” bag. The MTB version of the ‘Super Hero’ Kit uses a slightly lager bag with extra room for keys, wallet, phone, energy bars, and a detachable shoulder strap, so the bag is easier to carry around when not on the bike. Price is $74.99.
The ‘Super Hero Extreme’ Kit is for more aggressive mountain bikers, and includes all the components from the Super Hero Kit plus an ultra-light Specialized Turbo™ tube which will fit 26″, 650b, and 29″ tires, and a small powerful pump, all packed in a light and compact top tube bag for $99.99. (Note: To purchase all the parts alone would cost more than $75 for the Hero Kit, $145 for the Super Hero Kit, and $175 for the Super Hero Extreme.)
For more information about Hero Kit, go to www.herokit.com.