First in a 3-part series of articles about using Hollywood methods to promote your business.
Hollywood-centric thinking comes naturally to Los Angeles business owners, big and small. Whether your business is intrinsically linked to a major studio or just happens to be located in the movie capital of the world, the film industry’s influence is pervasive.
But do small business owners outside of Los Angeles have what it takes to “Go Hollywood”? It’s time to vote, LA! Not from California? You can vote, too. Just mention your business location in the comments section so the final tally is accurate.
If you own a business located in or near Los Angeles, vote for your favorite movie-style tagline submitted by out-of-state small business owners. Decide which of the entries made the Hollywood cut and what ones you think should end up on the cutting room floor.
Vote in the comments section below the article and feel free to submit your own tagline there as well. Below are the early submissions to this query:
“Go Hollywood! What would you like your customers to know about you in 15 words or less? In other words, write your company’s tagline.
Which of these 10 taglines is your favorite?
1. Dapolonia. “Decorations for popes, lords, museums and you” Submitted by Mia Kaplan, owner.
2. Appetizing Aprons. “It’s not always the oven that heats up your kitchen.” Submitted by Nancy Young, owner.
3. Moringa Source. “Your travel companion on the road home to health and happiness.” Submitted by Jim Fitzpatrick, owner.
4. Linda Galindo. “Accountability *is* a bitch. Get *The Straight Truth *right here right now.”
5. Fork That! – “Sticking it to the Status Quo” Submitted by Sherry Hensel, owner.
6. Ho Ho Hats. “The dark secret behind the empire — elves slaving for cookies, no representation.” Submitted by owner/designer Karen Holtzhauer, who said her usual tagline is a simple “What Santa wears.”
7. OnFair Headrest DVD Players . “We put smiles in the back seat and savings in the front seat.” Submitted by Brandon Dupsky, CEO.
8. Internet Fairy. “Magical marketing for a digital world.” Submitted by Shari McConahay, director of marketing and e-commerce for Annie’s Costumes and the Internet Fairy.
The votes are in and the winners announced on the Kotaw Content Marketing blog.
9. Bubblefast. “When we say, ‘It’s a wrap,’ we really mean it.” Owner Mark Le Vine said he struggled with a tagline because “shipping supplies just doesn’t seem to be sexy enough,” but he approved the suggestion from KOTAW Content Marketing.
10. Gravity Solutions, LLC. “Gravity isn’t just a good idea…it’s the law” Submitted by Kelli Minson, CEO.
Choose your favorite small business tagline or cast one of your own in the comments section. More entries will be published soon, so you’ll have more chances to decide what companies are ready to Go Hollywood with their taglines.
The winners of the Go Hollywood tagline-writing contest have been announced and can be found here: