There is awareness in the automotive industry that in order to make new technology more appealing to a larger consumer market, it is essential to help familiarize shoppers and buyers with what is currently available. New technology, such as voice-activated commands, navigating through different screen options for touch screens and gauges, synchronizing smart phones with the vehicle via Bluetooth, using the navigational system, managing the satellite radio, and setting up the local radio are potentially intimidating to some folks. In order to ameliorate this, free help is available to consumers desiring to learn.
New technology, in spite of how useful it can be, is of no value to folks not inclined to learn how to use it. This is a loss to the automobile shopper, someone who might have enjoyed the use of higher technological options, but too uncomfortable to try it. Developing the technology is a costly process for automotive manufacturers. It is easy to understand that an automotive manufacturer and a dealership would prefer to assist customers.
There are two methods that are easily within the reach of the shopper and owner preferring to try it alone. First, there is the owner’s manual that comes with the vehicle. Second, there is the hands-on method, in which one becomes familiar with the technology through personal experience interacting with it. These options are the preferences of some, but not for everyone. Some manuals can be very poorly written and in some instances, do not accurately depict what the consumer owns.
For individuals open to learning from someone else, the sales person can demonstrate the capability of the equipment, how to navigate through its options, and how to use it. Questions can be answered and the shopper can try it with someone readily available to help. If this is not enough and the consumer wants more help, one dealership in Virginia Beach, Beach Ford, has a solution.
Ford manufactures Ford SYNC and MyFord Touch for customers to use and enjoy. Beach Ford offers weekly technology coaching every Saturday from 10 a.m.-12 p.m. Beach Ford dedicates this time to show Ford owners how to use Ford technology. However, this is also open to shoppers who have not purchased a Ford, but are interested in seeing what Ford technology offers. The dealership will assist these shoppers with a vehicle from the lot, whereas, Ford owners can be coached in their own vehicles. Complementary coffee and bagels are available to attendees. If the coaching is of interest, call 757-306-7309 to reserve a spot in the allotted Saturday time slot. Beach Ford aims to make it painless and not time consuming for attendees by completing individual coaching within 15 minutes. The help is free.