Before you ask the question, “how do you get a website on the internet?” you must first understand what constitutes a functional site. The aesthetics may play a big role in the success of a site; however a good site is also technically sound, user friendly and search engine optimized. Therefore, the answer to the question “how do you get a website on the internet?” requires a very systematic approach.
How do you get a website on the internet? – Step 1: Choose A Domain
The domain name you choose is very important to the success of your site. Your domain name tells people where to go to find your website. It is always best to choose a name which contains one of the main keywords of your site. Include relevant and popular keywords that are already being used by the customers in your chosen niche.
How do you get a website on the internet? – Step 2: Choose A Web Hosting Company
The web host provides the physical location where the actual data that makes up your website is stored. There are several web hosting providers to choose from. Once you sign up for your web hosting service, next, you need to choose your personal publishing platform. And whether you wish to create a blog, informational (static) site or an eCommerce site, you can never go wrong with using the WordPress platform. WordPress has paved the way for a new evolution of websites. They offer a wide range of plugins which can be used to customize a site for any purpose. The WordPress Platform is also very user and search engine friendly.
How do you get a website on the internet – Step 3: Develop Your Brand Strategy
A brand is defined as “a name, term, design or other feature that distinguishes one seller’s product from those of others.” A successful brand therefore understands the wants and needs of your customers and prospects; which can be accomplished by integrating your brand strategies at every point of public contact. So when you are building your website, you should create and incorporate a logo or a design that depicts the experience and perceptions of your customers and prospects.
How do you get a website on the internet – Step 4: Design your Site
If this is your first time creating a site, then all you have to do is to use the colors within your logo, as well any other complementary colors to design your site. One of the things I’ve learned is to keep it simple. Don’t go overboard with the design.
Don’t stress, most web hosting companies provide detailed guidelines on how to create your site. One of the main things you have to pay attention to is how the content is added to your site. Make sure that you utilize all the keywords that your prospective customers will use to find your website into the content of your site.
The content is also very important. Plan your site layout on pen and paper first, before adding your content to the site. You want to make sure that your information is clear and well-organized. Also, make sure to purchase royalty free images. Do not copy images from other websites.
How do you get a website on the internet – Step 5: Publish Your Site
Once you have designed your website and added all the information on your services and/or products, your site is ready to be published to the internet.
How do you get a website on the internet – Step 6: Build Traffic
After your site has been published it is time for you to build traffic – search engine optimize your website. Now, search engine optimization is a science which requires a lot of patience. You can hire a reputable business to help you to build organic traffic, or do your own research. The best place to start is on Google’s site. They provide a really easy to read Search Engine Optimization Guide.