As a marketer, it is important that we understand how to convince people to make a decision to buy the product we are promoting. If we aren’t able to do this, our worth is very limited and we aren’t a strong asset to any company looking to increase sales. This task is very simple when using the proper medium and effective messaging.
All marketing materials, whether landing pages, online advertisements, or print collateral, need to have a call-to-action. A call-to-action is very straight forward. It is simply a sentence or two of text that tells your audience what you want them to do. If you want them to call, your call to action could say “Call today to set up your free trial” or if you need them to sign up, you could use “Sign up now to get your free trial instantly”.
Call-to-actions seem very simple, but many people overlook their importance. Even worse, people don’t write strong call-to-actions. 5 tips to help you write stronger call-to-actions can be found below:
- Get to the point: Nobody likes to waste time. No matter what it refers to. Your call-to-action should be concise and to the point so don’t beat around the bush.
- Tailor your message: The call-to-action you create should directly connect with your target audience. The better you understand your audience the more effective your call-to-action can be.
- Simplicity is important: A concise message is also a simple message. Don’t get all creative to the point no one will understand your call-to-action.
- Make it stand out: A call-to-action that no one sees isn’t going to be very effective. Some ways to make your call-to-action noticeable are with larger text or text that is a different color.
- Create urgency: People need to feel like they will be missing out if they don’t act quickly. So make sure to use this logic when writing your call-to-action. Phrases like “act now” are effective.
There are many ways to be a more effective marketer, but understanding what makes a strong call-to-action is a great starting point. Be sure to check back for more articles or contact me at my Internet marketing mentor blog.