While Hulu was showcasing their upcoming original programming at the Television Critic’s Association summer tour (photos of which you can see above), Hulu CEO Andy Forssell sat down with the Hollywood Reporter for a wide-ranging interview.
In the interview, Forssell discussed the bidding war for Hulu that took place earlier in the year, as well as Fox and Disney’s re-committment to original content.
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In the coming months, Hulu will be premiering a whopping 10 new series, four of which were produced by Hulu itself. Hulu recently debuted Seth Meyers’ new animated series “The Awesomes” at Comic-Con, and that’s just the beginning of their ambitious slate.
Addressing Hulu’s new programming slate, Forssell talked about Hulu is known as being “last night’s TV”, and how new brands can enhance that image:
Forssell also noted how Fox and Disney’s $750 million injection into Hulu was a sign of their support:
I don’t think it changes the mix of what we do — it just lets us be a little more aggressive across the board in all those categories. I don’t look at that and say, “Oh my gosh, we’re going to skew towards originals…”
Still, Hulu is aggressively releasing several new shows, including a reality series about sports mascots and a comedy-thriller co-produced with BBC.
While Netflix’s strategy has seen a resurgence in their brand (culminating in 14 total Emmy nominations announced a couple of weeks ago), Hulu continues to search for a niche to call its own. After a prolonged battle to sell (which you can follow by reading archived articles here), will Hulu’s increase in original programming propel their brand, or is it just prolonging the company’s inevitable downfall? Post your thoughts below.
You can view photos from Hulu’s TCA presentation by clicking on the photos above.