A new social commerce website just launched, Set That (www.SetThat.com), is designed to bring people and products together. Set That is a hub where shoppers, designers, stylists, experts, curators and retailers come together to experience online shopping and share their ideas. Rather than browsing the internet for multiple related products on different sites, Set That lets consumers explore and create “sets” of products that have been compiled and curated by other site users to find the product they are looking to buy. “Sets” include auto and hardware, electronics, food and wine, gifts, health and beauty, hoe and outdoors, kids, men’s and women’s fashions, pets, sport, and travel and entertainment.
The user’s profile and shopping preferences are then drawn upon to create a customized shopping experience.The site provides seamless integration with social media building on the wisdom of crowds and friends to communicate and aggregate information about online stores, products and brands. Its integration with social media also provides an accessible marketing channel for set creators to share their creations with others.
Another unique aspect of this website is the financial rewards offered for building and marketing sets through online social media. Set creators are able to earn up to 2% commission, either banked into their PayPal account or donated to charity, for an item that generated a sale as a result of their set.
The founders, Australians Kim Westwood and Liz Tehan, imagined a better way to shop and are now poised to see their vision become a global reality with Bloomingdale’s, Marks and Spencer, StrawberryNET and John Lewis among the international retail giants already on board. “With more than 100 stores already committed and early talks with investors, this concept has the potential to challenge existing paradigms and change the face of retail, not only here in Australia, but across the globe. I have always loved the pages of glossy magazines that present a collection of products from different retailers that have been grouped together with a common thread or theme. Building sets is a unique way for people to bring to life a sense of style or a passion and share that information and inspiration with others.” explains Kim.
Australian brands, including Styletread, zanui, Surfstitch and THE ICONIC have also quickly embraced the site.“Set That is a revolution for retailers. We are constantly looking for new and innovative ways to engage our customers online and Set That’s approach to marketing products in the form of sets, utilizing a virtual sales force of brand advocates is very appealing to our business,” said Styletread’s spokesperson.