Most cultures have one-two physical features they focus on with when it comes to beauty. The Asian culture is attracted to skin that is without freckles or hair, the French are known for their nails and Americans are all about big smiles of straight, white teeth.
With the global economy blurring the lines of business, we’re seeing definitions of beauty changing all over the world.
The Invisalign teeth straightening method is one of the trends that has swiftly moved into the global market which indicates the growing demand for straight teeth.
In part, Invisalign’s popularity has skyrocketed among dental offices because it offers a treatment that only orthodontists could handle in the past. Although many dentists are trained to install Invisalign trays, most contract certified Invisalign specialists to come into their office on a weekly basis to handle their clients.
The advantage is obvious. Additional revenue (marked-up services) for the cost of making the appointment and supplying the dental chair.
In an effort to remind the population that orthodontists are the true specialists, The Invisible Orthodontist came together, with locations in seven Australian cities. This alliance was created to promote their expertise in the field and strengthen their hold on Invisalign treatments. After all, who knows teeth straightening more than orthodontists?
Their marketing message capitalizes on the differences between themselves and the other guys. A big example is that the members of The Invisible Orthodontist feel more people can be treated with the Invisalign method than not.
“We hear people being told they need traditional braces all of the time. We encourage people to come in for a second opinion,” states a rep from The Invisible Orthodontist. “Plus, we use the revolutionary new system called Acceledent, which speeds up the whole treatment. We aim high for our clients and work every angle to show them the differences between our services and others.”
As an added bonus, The Invisible Orthodontist offices provide teeth whitening for free at the end of the Invisalign treatment, so their clients leave with optimum results. They become walking billboards for their services.
Is The Invisible Orthodontist demonstrating the way orthodontist offices can take back their specialty services and leave the check-ups, xrays and fillings to dentists?
Any way you view it, global residents of the future are destined for straight, white teeth.