The musical approach of East Los Angeles native Irene Diaz may be something out of the past. However, it could be seen as something refreshing for now and maybe the near future. Fans have been getting glimpses of what she has put forward on YouTube.
They’ve been treated to pop melodies that speak of love, longing and heartache. They are a special blend of the piano arrangements formulated by Diaz, the somber ukulele lullaby produced by Carolyn Cardoza and the solid percussion work presented by her brother Chris. All come together to create back drop that is steeped in melodrama which accompanies the powerful vocals of Diaz.
When she releases her voice it sends chills up spines just like East Los Angeles native Hope Sandoval who preceded her arrival three decades ago. But as haunting it may be difference is Diaz has more of Patsy Cline quality to her voice. Not a bad to have your music and vocals be in that mix when it comes to the comparison game. Especially when you’re name is being mentioned in the same breath as absolute legends.
“I’m into film noir movies”, Diaz shared with regard to the inspiration of her debut EP. “It’s more dramatic. It’s (about) a kind of love you don’t see nowadays. It’s real. It’s a timeless love.”
The EP is called “I Love You Madly” and it is exactly the embodiment of what is mentioned by the twenty-three year old singer/songwriter. Proof of that can be found in the way it is being promoted with the Jane Greer styled posters featuring Irene. Yet most importantly the classic era film noir style can be found in the music with such songs as “Crazy Love”, “Tricky Game” and “My Sweetest Sin”. The music Diaz has put forth thus far has shown an influence of the strong female singer/songwriter’s who have paved the way with a Hollywood twist from years past.
“Last October we started recording. Before that we were trying to find a producer but it never came about”, divulged Diaz with regard to the process of assembling her EP. “So I decided to produce it myself and it took about four months to figure out what to do.”
The project was eventually funded via a month long Kickstarter campaign at the insistence of Carolyn Cardoza. The initial goal was set at $8,000.00 but $10,000.00 was raised which was more than enough to get the EP off the ground financially. But Diaz and company did not rest on their laurels. A social media campaign via Facebook and Twitter was put into action. The musicians also played countless shows throughout the Los Angeles area. Eventually they made a trip to New York in July for the 14th annual Latin Alternative Music Conference to promote the finished product before its official release on the final day of the month.
With all the promotion and buzz surrounding the EP one would think that Diaz would be spent both physically and emotionally. But this was not the when she during her time in “media capital of the world”. She was certainly madly in love with all the attention she received while dishing out an impromptu performance at the New Yorker Hotel during the conference.
Aside from all of this she does have other musical aspirations. “One big thing for me is to get my songs in films”, declared Diaz. This is fitting for a young woman who displays an affinity for bygone era in Hollywood.