(All figures given in this article are based on the actual box office totals reported by Box Office Mojo on May 6, 2013)
It’s now beginning to look like May is Marvel’s month.
Iron Man 3, as expected, took the number one spot this weekend — one of the benefits of opening up unopposed. What wasn’t expected is that it took in a Marvel-ous $174.1 million, becoming the second-highest domestic debut, fittingly behind last year’s The Avengers. To put this into perspective, this opening total is not only significantly more than the openings of both Iron Man and Iron Man 2, but is almost as much as Thor and Captain America both made in their entire runs ($181.03 million and $176.7 million respectively), while topping The Incredible Hulk’s $134.8 million theatrical run.
This total comes from a massive push from The Avengers‘s near-universal appeal, as well as a killer marketing campaign from Walt Disney, whose main goal was to retain as much of its audience that made The Avengers successful that it could. Being more of a follow-up to the superhero super-movie than to the first two Iron Man films was certainly a brilliant move, and the set up for Marvel’s Phase Two could not have been better. The best part is that its worldwide total is over $678.9 million, and a final gross north of $1 million is nearly a lock.
While The Great Gatsby could steal a little of Iron Man‘s thunder next week, Marvel’s track record against Warner Bros is flawless for the month of May, and should easily take the number one spot again.
As expected, all other films paled in comparison.
Pain & Gain took a dramatically distant second place with $7.5 million, bringing its total to a comparatively weak $33.8 million. Granted, the film probably didn’t have a long shelf-life even before Iron Man took center stage, but Marvel’s new hit film will ensure it closing fairly soon.
Jackie Robinson biopic 42 took in an okay $6.1 million in third place. Considering the film has been out for close to a month, this sort of drop was to be expected, and, with a total of $78.2 million, the filmmakers have nothing to be ashamed of.
Oblivion, however, took a massive hit from Iron Man, bringing it to fourth place with $5.6 million. With a domestic total of only $75.8 million, it’s more than likely to fall short of $100 million, which could be construed as bad news for Tom Cruise. However, the film performed very well overseas, earning close to double what it made on our shores, so it’s still a hit.
Rounding out the Top Five is Dreamworks’ family film The Croods, which remained in fifth place with $3.8 million, which is one of the lowest drops of any of the holdovers. The film has now totaled $168.7 million.