According to a June 4 report from ESPN, Bellator MMA is back for another season on Spike TV, and the promotion has locked up the services of MMA legend Quinton “Rampage” Jackson.
“Rampage is a true superstar both inside and outside the MMA cage,” Bellator CEO and chairman Bjorn Rebney said. “The partnership that we’ve created with Quinton is unlike anything that’s ever been done in the sports and entertainment arena and Rampage is the perfect athlete/entertainer to carry it off.”
Spike TV officials also expressed extreme satisfaction with the “Rampage” signing, as their president released a statement on the matter.
“We are thrilled to create this opportunity for one of the greatest athletes and personalities in MMA,” Spike TV president Kevin Kay said. “Rampage is a proven ratings driver who brings incredible star power to both Bellator and TNA.”
With “Rampage” on board with Bellator MMA, the promotion’s ratings for Spike TV are expected to be better than ever before.
Thousands of fight fans are going to be tuning in when Jackson makes his Bellator MMA debut, and that means they will likely see “Sweet Submissions” at some point during their viewing.
During the “Sweet Submissions” segment, Bellator MMA color commentator Jimmy Smith provides play-by-play as Bellator ring girls Jade Bryce and Mercedes Terrell teach fans how to properly perform MMA techniques such as the rear-naked choke.
All it takes is one viewing of “Sweet Submissions” for fight fans to realize the segment has little to do with Bellator MMA wanting to teach fight fans how to properly sink in submissions.
If the promotion really wanted to do an instructional segment on submission techniques, they would have hired one of the female fighters on their roster to show the fans how it’s done.
Instead, they opted for ring girls in bikinis to show off the techniques, so it’s clear Bellator MMA was trying to play up the “sexy” angle rather than provide useful instructional tips on MMA training.
In essence, this would be like Major League Baseball hiring a Calvin Klein underwear model to show up half-naked and instruct fans on how to properly throw a fastball.
Making matters worse, female MMA fighters are fighting hard to get away from the image that they are anything like the lingerie football league.
They want to be taken seriously as serious athletes with real skill and athleticism. Having scantily clad ring girls showing fight fans how to perform submission attempts on national television isn’t a great way to showcase what WMMA is all about.
WMMA fighters are serious athletes, and Bellator MMA’s “Sweet Submissions” clearly sets the sport back.