What’s Hollywood doing? R.I.P.D. costs between $130-$150 million to produce and mega budget movies like ‘The Lone Ranger’, ‘White House Down’ and ‘Pacific Rim’ are forcing Hollywood to consider this strategy early.
The Hollywood Reporter recently published an article in their magazine. Here’s some key points that they mentioned:
1. Stop Double Dating.
Too many of the movies released this summer were aimed for men and could’ve done better business if they were released at a different time throughout the year.
John Fithian, President of the National Association of Theatre Owners mentions:
…Many of them would have done bigger business if they were released during another time of the year.
2. Control Those Costs
The big money spent on movies doesn’t seem to be showing on screen. Disney tried to cut back it’s costs on ‘Lone Ranger’ only to have it dive up to $250 million.
3. Don’t Forget The Ladies
Movies like ‘The Purge’ and ‘The Great Gatsby’ owe a large part of their success to the female demographic. Not too many major movies came out this summer were geared towards women.
4. Cool It With The Cartoons
Historically, there has been only two or three movies that have come out during the summer. This year, there has been an unprecedented 5 animated movies.
5. Make Better Movies
I think we all can agree with this.
The article quotes a mogul:
The movies that flopped this summer didn’t deserve to do any more business than they did.
We also need to consider the fact that Hollywood knows good movies. They conduct screenings and executive meetings to determine if it is worth marketing. Months before ‘Man of Steel’ was released Zack Snyder announced that the executives decided to already green light it’s sequel.
Why is this important? Spielberg and Lucas came out in June announcing that there could be a “two-tiered” pricing structure. Consumers (us) are to be charged premiums to pay for blockbusters. He said this would happen at the collapse of the big budget movies (Check my suggested article below for more info).
2013 could be the summer that changes it all.
* Do you think Hollywood is purposely trying to change the system, or is this just a bad summer for movies? Comment below and let me know.
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