Bethesda Lane was jam-packed on May 17, with eager crowds trying to catch a glimpse of Jessica Alba, an award-winning actress and model who just recently published her first book, The Honest Life. The Dark Angel star traveled to Bethesda to sign copies of her book and attend The Front Row — an annual fashion event that showcases the works from boutiques in the area.
Alba began the evening by signing books for moms, teens and lifelong fans who stood in an hour-long line for the chance to say a few words to the renowned television star. The 32-year-old mother of two engaged with all of her fans, laughed and smiled in photographs as she tirelessly signed every last book with as much enthusiasm as her first.
Before her arrival, Alba shared a photo with her online followers, conveying that her trip to Bethesda would be her final book signing. The author has been traveling the country since her work was released in mid-March.
The Honest Life shares Alba’s secrets to a safe, healthy environment for a more natural lifestyle. It is based in part on expertise she gained through The Honest Company, which she launched in 2012 to trigger her career as a businesswoman.
She describes the company as “a monthly service that delivers customized bundles of non-toxic, eco-friendly, adorable products directly to your front door.” Just over a year after its launch, it represents a major achievement that the star said she dreamed about for a long time.
“One of my favorite historical figures is Eleanor Roosevelt and her tenacity has always been an inspiration to me. She said, ‘You must do the thing you think you cannot do.’ I’m living that,” Alba said after the launch of The Honest Company. “People told me I couldn’t start a business like this. They told me I couldn’t set the bar so high. They told me I couldn’t do everything I was proposing to. At first I thought maybe they were right. Not anymore.”
And no one doubted her ability to succeed at an event that drew hundreds of spectators Friday night. Redwood Restaurant hosted a VIP party for the young author, during which she continued to diligently sign copies of her book and pose in photographs. Guests excitedly snapped photos of a tower of Georgetown Cupcakes with edible Honest Life-themed toppings. The actress then joined the eager crowd to watch fashion show on Bethesda Lane.
Alba and her mother were joined in The Front Row by notable female entrepreneurs, including Georgetown Cupcake founders Sophie LaMontagne and Katherine Kallinis, Drybar founder Alli Webb and bluemercury CEO Marla Malcolm Beck.
Striking models walked the illuminated runway, wearing casual, sporty, and glamorous clothing from 15 Bethesda Row retailers, including Ginger, Sassanova, Luna and J. McLaughlin. On May 17, Bethesda Lane transformed itself from a narrow cobblestone street to an extraordinary runway surrounded by a sea of fashionable onlookers — with Jessica Alba in their midst.
Nicole Glass is a freelance journalist based in the Bethesda / Washington, D.C. metro area. Visit her website, www.nicoleglass.com, or follow her on Twitter @NicoleSGlass.